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Donation Pages as Donor Experience: Design for Trust, Not Just Transactions
Donation Pages as Donor Experience: Design for Trust, Not Just Transactions Back to Blog May 5, 2026 By Lizzie Russell It’s easy to think of the donation page as a basic tool compared to the channels required to get someone there. But today, it’s one of the most critical moments in your conversion strategy.…
Read MoreFind the Best Acquisition Data Strategy at 2026 List Bazaar and Acquisition Summit
Find the Best Acquisition Data Strategy at 2026 List Bazaar and Acquisition Summit Back to Blog April 15, 2026 By Margaret Romig I think we can all agree that donor acquisition feels pretty complicated right now. So many factors are at play that make prospecting a challenge: the economy, world events, tight organization budgets,…
Read MoreSharing Is Caring – And Strategic
Sharing Is Caring – And Strategic Back to Blog April 6, 2026 By Ann Crowley At the 4th Annual Nonprofit Fundraisers Symposium, I was reminded of something that makes this sector truly unique: we share. In most industries, ideas are guarded. Strategies are protected. Competitive advantage is something you don’t give away. You wouldn’t see…
Read MoreIs Your Monthly Giving Program Core Infrastructure or Just an Add-On?
Is Your Monthly Giving Program Core Infrastructure or Just an Add-On? Back to Blog March 20, 2026 By Dana Snyder, Founder of Positive Equation Most nonprofits have monthly giving. Very few have actually built a monthly giving program. There’s a difference. A big one. Having monthly giving means there’s a recurring option on your donation…
Read MoreWhy Email Marketing Still Matters for Nonprofits in 2026
Why Email Marketing Still Matters for Nonprofits in 2026 Back to Blog March 17, 2026 By Sara Guappone, Director of Marketing at Donorbox Marketers face an uphill battle for email subscriber attention. The average person receives over 120 emails each day, and global email volume is expected to hit 392 billion messages per day by the…
Read MoreDirect Impact: March/April 2026
March/April 2026 Vol. 64 No. 2 FEATURED ARTICLE: The Audience-Led Awakening: How the IRC Reimagined Mass Market Fundraising By Geoff Handy Articles The Audience-Led Awakening: How the IRC Reimagined Mass Market Fundraising Sharing the Power of Digital Advocacy Equals More Giving MAXI Corner: Gold Award Spotlights The Art and Science of the Right Ask: How…
Read MoreDirect Impact: January/February 2026
January/February 2026 Vol. 64 No. 1 FEATURED ARTICLE: 6 MOVES to Strengthen Your Fundraising In 2026 By Mathew Harkins Articles 6 MOVES to Strengthen Your Fundraising In 2026 Back to the Basics: Building a Donor File That Endures Expanding Our Reach: DMAW’s Growing Community Across the East Coast Spotlight on Creativity: 2025 MAXI Creative Award…
Read MoreNext in Direct Workshop 2026
Next in Direct Workshop 2026 Presentation Decks Thank you for attending this year’s Next in Direct Workshop. Please find presentation materials below for download. Opening Keynote – Sterrin Bird Empowering Boards and Data-Driven Storytelling – Kris Kuhns and Nana Oppong The Future of History – National Museum of Bermuda Together We Shine – Sidwell…
Read MoreThank You, DMAW Volunteers!
Thank You, DMAW Volunteers! December 18, 2025 At the Direct Marketing Association of Washington (DMAW), we know that our strength lies in the generosity, creativity, and commitment of our volunteers. Every program, event, and initiative that DMAW offers is made possible because dedicated members of our community step forward to share their time, talents, and…
Read MoreIntroducing the 2026 Partnership Sponsorship Program: Building Stronger Partnerships
Introducing the 2026 Partnership Sponsorship Program: Building Stronger Partnerships November 24, 2025 At the Direct Marketing Association of Washington (DMAW), we know that meaningful partnerships fuel innovation, growth, and impact. That’s why I’m thrilled to announce the launch of our 2026 Partnership Program – a new way for our partners to connect, engage, and thrive…
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