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Direct Impact: January/February 2026
January/February 2026 Vol. 64 No. 1 FEATURED ARTICLE: 6 MOVES to Strengthen Your Fundraising In 2026 By Mathew Harkins Articles 6 MOVES to Strengthen Your Fundraising In 2026 Back to the Basics: Building a Donor File That Endures Expanding Our Reach: DMAW’s Growing Community Across the East Coast Spotlight on Creativity: 2025 MAXI Creative Award…
Read MoreNext in Direct Workshop 2026
Next in Direct Workshop 2026 Presentation Decks Thank you for attending this year’s Next in Direct Workshop. Please find presentation materials below for download. Opening Keynote – Sterrin Bird Empowering Boards and Data-Driven Storytelling – Kris Kuhns and Nana Oppong The Future of History – National Museum of Bermuda Together We Shine – Sidwell…
Read MoreThank You, DMAW Volunteers!
Thank You, DMAW Volunteers! December 18, 2025 At the Direct Marketing Association of Washington (DMAW), we know that our strength lies in the generosity, creativity, and commitment of our volunteers. Every program, event, and initiative that DMAW offers is made possible because dedicated members of our community step forward to share their time, talents, and…
Read MoreIntroducing the 2026 Partnership Sponsorship Program: Building Stronger Partnerships
Introducing the 2026 Partnership Sponsorship Program: Building Stronger Partnerships November 24, 2025 At the Direct Marketing Association of Washington (DMAW), we know that meaningful partnerships fuel innovation, growth, and impact. That’s why I’m thrilled to announce the launch of our 2026 Partnership Program – a new way for our partners to connect, engage, and thrive…
Read MoreDirect Impact: November/December 2025
November/December 2025 Vol. 63 No. 6 FEATURED ARTICLE: Boost Your Nonprofit’s Revenue With a Smarter DAF Strategy By Rose Richtmyre Articles Boost Your Nonprofit’s Revenue With a Smarter DAF Strategy Not Goodbye, But Thank You Balancing Reach and Relationships Meet Your New Teammate: Agentic AI, the Superpower for Social Good A New Route to Donors:…
Read MoreDirect Impact: September/October 2025
September/October 2025 Vol. 63 No. 5 FEATURED ARTICLE: From Curiosity to Culture: A Framework for AI Adoption for Nonprofits By Bryan Casler Articles From TSA to Seurat: Understanding the Critical Role of Context in Data From Curiosity to Culture: A Framework for AI Adoption for Nonprofits The Power of Collaboration Rethinking Work-Life Balance in Nonprofit…
Read MoreMulti-Channel Mini-Con 2025
Multi-Channel Mini-Con 2025 Presentation Decks Thank you for attending this year’s Multi-Channel Mini-Con, the first and only professional development event dedicated exclusively to multi-channel fundraising education. Please find presentation materials below for download. Authenticity Affected – Bryan Casler Back to Basics – Tabitha Glenn Clicks to Connect – Maeve Strathy and Lili O’Toole DAF Giving…
Read MoreEvery Voice Counts: Turning Calls Into Insights
Every Voice Counts: Turning Calls Into Insights October 17, 2025 Years ago, I asked a call center director what kind of information they tracked on their calls. His answer was blunt: “Yes, no, and how long the call was.” For decades, that was the standard. Calls were judged by whether a pledge was secured and…
Read MorePCC Days 2025: Energy, Connection, and the Future of Mail
PCC Days 2025: Energy, Connection, and the Future of Mail September 16, 2025 This year’s PCC Days 2025 celebrations were filled with energy, passion, and a shared commitment to keeping the mailing industry strong and innovative. Across the country, Postal Customer Councils (PCCs) hosted events that reminded us just how vital these partnerships are in…
Read MoreBridging the Gap with Care
Digital Exclusive: Bridging the Gap with CARE: Staffing Strategies to Unify Fundraising & Tech Teams By Justin Birdsong The modern nonprofit fundraising apparatus, particularly in direct response, relies on rich, actionable data on donors and prospects that support intelligent, responsive segmentation, messaging tailored to donor expectations and interests, and carefully crafted donor experiences. Yet in…
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