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Direct Impact: May/June 2026
May/June 2026 Vol. 64 No. 3 FEATURED ARTICLE: Family, Community and Trust: What Testing Reveals About Hispanic Donor Behavior By Paul Hebblethwaite Articles Family, Community and Trust: What Testing Reveals About Hispanic Donor Behavior Turn Off Social Media (Unless You Turn On Direct Messaging) Why the One Perfect Donor Communication Isn’t Perfect (and How AI…
Read MoreIt Takes a Village: Why I Attend Bridge
It Takes a Village: Why I Attend Bridge July 15, 2026 My first time attending the Bridge Conference was also my first time stepping into the Gaylord Hotel in National Harbor. As I entered the lobby, I was greeted by a surprising little village embedded within the epicenter of the hotel. It includes real-life trees…
Read MoreBridge 2026 Volunteer Experience; Strengthening YOUR Moment at this year’s Bridge Conference
Bridge 2026 Volunteer Experience; Strengthening YOUR Moment at this year’s Bridge Conference July 2, 2026 Are you ready to be part of the action at this year’s dynamic 2026 Bridge Conference themed “STRONGER THAN THE MOMENT”! Our Bridge Volunteer Committee is excited to offer a front-row seat to strengthen your connections & experience, while contributing…
Read MoreDMAW Spotlight Series
DMAW Spotlight Series June 5, 2026 Welcome to our new, recurring feature, Spotlight Series! In these blogs, we shine a light on the vendor partners who help power our industry. Many can do what we need, but it takes great partners to help us become better. The advice and knowledge vendors provide is invaluable. Great…
Read MoreWhat Advice Would You Give Your Younger Self
What Advice Would You Give Your Younger Self May 12, 2026 By Olga Moshinsky Woltman I was talking recently with a recent college grad navigating where she’s headed and what comes next. That’s where we all started. It got me thinking. What advice would I give my younger self? What do I wish I’d…
Read MoreDonation Pages as Donor Experience: Design for Trust, Not Just Transactions
Donation Pages as Donor Experience: Design for Trust, Not Just Transactions May 5, 2026 By Lizzie Russell It’s easy to think of the donation page as a basic tool compared to the channels required to get someone there. But today, it’s one of the most critical moments in your conversion strategy. Similarweb reports that…
Read MoreFind the Best Acquisition Data Strategy at 2026 List Bazaar and Acquisition Summit
Find the Best Acquisition Data Strategy at 2026 List Bazaar and Acquisition Summit April 15, 2026 By Margaret Romig I think we can all agree that donor acquisition feels pretty complicated right now. So many factors are at play that make prospecting a challenge: the economy, world events, tight organization budgets, and rising costs.…
Read MoreSharing Is Caring – And Strategic
Sharing Is Caring – And Strategic April 6, 2026 By Ann Crowley At the 4th Annual Nonprofit Fundraisers Symposium, I was reminded of something that makes this sector truly unique: we share. In most industries, ideas are guarded. Strategies are protected. Competitive advantage is something you don’t give away. You wouldn’t see Ford presenting its…
Read MoreIs Your Monthly Giving Program Core Infrastructure or Just an Add-On?
Is Your Monthly Giving Program Core Infrastructure or Just an Add-On? March 20, 2026 By Dana Snyder, Founder of Positive Equation Most nonprofits have monthly giving. Very few have actually built a monthly giving program. There’s a difference. A big one. Having monthly giving means there’s a recurring option on your donation form and maybe…
Read MoreWhy Email Marketing Still Matters for Nonprofits in 2026
Why Email Marketing Still Matters for Nonprofits in 2026 Back to Blog March 17, 2026 By Sara Guappone, Director of Marketing at Donorbox Marketers face an uphill battle for email subscriber attention. The average person receives over 120 emails each day, and global email volume is expected to hit 392 billion messages per day by the…
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