Skip to content

Direct Impact: March/April 2025

March/April 2025 • Vol. 63 No. 2 FEATURED ARTICLE:Getting the Most Out of Your Lapsed Donors: A Case Study By Jim Aber Articles Bridge 2025 Omnichannel Marketing Lapsed Donor Modeling MAXI Award Highlights Postal Promo Maximization Columns President’s Perspective Committee Spotlight YDMAW DMAW/EF Member Spotlight Featured Event Creative Day March 12-14 See DMAW’s full calendar…

Read More

Direct Impact: January/February 2025

January/February 2025 • Vol. 63 No. 1 FEATURED ARTICLE:Behavioral Science: The Full Story By Frank O’Brien Articles New RFP Experience Copywriting Checklist Audience-First Versus Omnichannel Gift Acknowledgments Columns President’s Perspective Committee Spotlight YDMAW DMAW/EF Member Spotlight Featured Event DMAW & TNPA Fundraisers SymposiumMarch 12-14 See DMAW’s full calendar of events. Behavioral Science: The Full Story…

Read More

Home

favicon

Empowering Nonprofit Marketers to Drive Impact Through Direct Response. Join a thriving community dedicated to advancing nonprofit fundraising through education, networking, and professional development. Nonprofit Join Commercial Join Explore Upcoming Events Nonprofit Marketing and Fundraising Are Evolving Fast. You Don’t Have to Navigate It Alone. Whether you’re juggling shrinking budgets, shifting technologies, or rising expectations,…

Read More