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Bridging the Gap with Care
Digital Exclusive: Bridging the Gap with CARE: Staffing Strategies to Unify Fundraising & Tech Teams By Justin Birdsong The modern nonprofit fundraising apparatus, particularly in direct response, relies on rich, actionable data on donors and prospects that support intelligent, responsive segmentation, messaging tailored to donor expectations and interests, and carefully crafted donor experiences. Yet in…
Read MoreWhere the Future of Fundraising Takes Shape
Where the Future of Fundraising Takes Shape For 20 years, the Bridge Conference has been more than a meeting of minds — it’s been the proving ground for the ideas that define our sector’s future. After attending multiple years, I’ve seen the pattern: the most transformative moments don’t happen on stage alone. They spark in…
Read MoreDirect Impact Digital Exclusive
Direct Impact Digital Exclusive Bridging the Gap with CARE: Staffing Strategies to Unify Fundraising & Tech Teams By Justin Birdsong The modern nonprofit fundraising apparatus, particularly in direct response, relies on rich, actionable data on donors and prospects that support intelligent, responsive segmentation, messaging tailored to donor expectations and interests, and carefully crafted donor…
Read MoreData-Driven Fundraising: 3 Strategies to Bring Donors Back Every Year
Data-Driven Fundraising: 3 Strategies to Bring Donors Back Every Year August 25, 2025 If you attended Bridge Conference 2025, chances are you walked away full of ideas for turning today’s fundraising challenges into opportunities. I had the chance to present alongside Sidney Kushner, executive director of Connecting Champions, in a BridgeTECH session focused on data-driven…
Read MoreThe Rise of Sustainable Giving: What Fundraisers Can Learn from the Subscription Economy
Digital Exclusive: The Rise of Sustainable Giving: What Fundraisers Can Learn from the Subscription Economy By Dave Raley Each year, fewer individuals in North America give to charity. It’s a troubling trend. But in the midst of this generosity crisis, a bright spot is emerging-recurring giving. And not just any recurring giving. Sustainable, donor-centric, relationship-driven…
Read MoreDAFs – Your Donor’s Charitable Checking Account
DAFs – Your Donor’s Charitable Checking Account August 15, 2025 Donor-advised funds (DAFs) are fast-growing charitable giving vehicles since they are an easy way to give to charities. The donor doesn’t need to manage their account, gets an immediate tax deduction at the time of their DAF creation, and the funds in a DAF grow…
Read MoreChangemaker Award
Changemaker Award The Changemaker Award, inaugurated in 2023, is designed to honor an outstanding individual who has made a significant impact in the fields of marketing and fundraising. This prestigious award aims to celebrate those who have exhibited exceptional leadership, innovation, and dedication to driving positive change within the marketing and fundraising community. Donna Tschiffely…
Read MoreBest of Direct Board Appreciation Award
Best of Direct Board Appreciation Award The DMAW Board Appreciation Award honors an individual or group that has provided extraordinary service and/or displayed significant dedication to the DMAW’s mission to educate direct marketers in the industry’s best practices, techniques and ethical practices. The Board Appreciation Award is designed as a formal “thank-you” for a significant…
Read MorePartner of the Year Award
Partner of the Year Award The DMAW Partner of the Year is presented each year to a service provider or vendor that has distinguished itself through its unwavering service and commitment to advancing the DMAW mission of expanding the direct marketing community in the Washington area and of promoting careers in direct and interactive marketing.…
Read MoreVolunteer of the Year Award
Volunteer of the Year Award The DMAW Volunteer of the Year Award recognizes individuals whose long-term involvement with the DMAW and unselfish contributions of time, thought, leadership, and action have significantly advanced the growth and development of the DMAW and its impact within the direct marketing community. Congratulations to our 2025 Awardee: Nipa Eason Digital…
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