DMAW Blog
Beyond Multi-Channel: What to Expect at DMAW’s Multi-Channel Innovation Summit
By Claire Recalde “We’re not just talking about individual channels. We’re talking about how we can put the audience at the center and make those channels work together in smarter, more integrated ways.” We all talk about multi-channel fundraising: breaking down silos, integrating direct mail and digital, and putting…
5 Reasons to Share Your Voice on the DMAW Blog
The direct marketing and fundraising landscape is constantly evolving. Every campaign, test, and challenge offers valuable lessons that can help move our industry forward. That’s why DMAW is looking to elevate more voices from across our community. Whether you’ve uncovered an insight from a recent campaign, tested a new…
It Takes a Village: Why I Attend Bridge
My first time attending the Bridge Conference was also my first time stepping into the Gaylord Hotel in National Harbor. As I entered the lobby, I was greeted by a surprising little village embedded within the epicenter of the hotel. It includes real-life trees and actual functioning shops, and you…
Bridge 2026 Volunteer Experience; Strengthening YOUR Moment at this year’s Bridge Conference
Are you ready to be part of the action at this year’s dynamic 2026 Bridge Conference themed “STRONGER THAN THE MOMENT”! Our Bridge Volunteer Committee is excited to offer a front-row seat to strengthen your connections & experience, while contributing to the success of this excellent event! Here’s the 4-1-1:…
DMAW Spotlight Series
Welcome to our new, recurring feature, Spotlight Series! In these blogs, we shine a light on the vendor partners who help power our industry. Many can do what we need, but it takes great partners to help us become better. The advice and knowledge vendors provide is invaluable. Great partners…
What Advice Would You Give Your Younger Self
By Olga Moshinsky Woltman I was talking recently with a recent college grad navigating where she’s headed and what comes next. That’s where we all started. It got me thinking. What advice would I give my younger self? What do I wish I’d known? The irony is that the…
Donation Pages as Donor Experience: Design for Trust, Not Just Transactions
By Lizzie Russell It’s easy to think of the donation page as a basic tool compared to the channels required to get someone there. But today, it’s one of the most critical moments in your conversion strategy. Similarweb reports that without AI Overviews, the median zero-click rate is about…
Find the Best Acquisition Data Strategy at 2026 List Bazaar and Acquisition Summit
By Margaret Romig I think we can all agree that donor acquisition feels pretty complicated right now. So many factors are at play that make prospecting a challenge: the economy, world events, tight organization budgets, and rising costs. Add in the blizzards this past January and you’ve literally got…
Sharing Is Caring – And Strategic
By Ann Crowley At the 4th Annual Nonprofit Fundraisers Symposium, I was reminded of something that makes this sector truly unique: we share. In most industries, ideas are guarded. Strategies are protected. Competitive advantage is something you don’t give away. You wouldn’t see Ford presenting its latest campaign strategies to…
Is Your Monthly Giving Program Core Infrastructure or Just an Add-On?
By Dana Snyder, Founder of Positive Equation Most nonprofits have monthly giving. Very few have actually built a monthly giving program. There’s a difference. A big one. Having monthly giving means there’s a recurring option on your donation form and maybe a campaign once a year. Building a program means…