DMAW Blog
Showing Up Is Half the Battle: A Young Professional’s Take on Networking
By Willie Allen It’s often said that dating in DC is A LOT like networking. You never know who you might meet. So, what better way to meet other direct marketing professionals than at a DMAW speed networking event?! Not only was it my first time at this…
Linda Didn’t Get Out of Bed for Less Than $10K. Neither Should Your Nonprofit.
By Olga Moshinsky Woltman Linda Evangelista famously said in a 1990 Vogue interview “we don’t wake up for less than $10,000 a day”. And neither should your nonprofit. There was much fodder (just who does she think she is?), but what the supermodel basically said: “My time, my brand,…
Beyond Multi-Channel: What to Expect at DMAW’s Multi-Channel Innovation Summit
By Claire Recalde “We’re not just talking about individual channels. We’re talking about how we can put the audience at the center and make those channels work together in smarter, more integrated ways.” We all talk about multi-channel fundraising: breaking down silos, integrating direct mail and digital, and putting…
5 Reasons to Share Your Voice on the DMAW Blog
The direct marketing and fundraising landscape is constantly evolving. Every campaign, test, and challenge offers valuable lessons that can help move our industry forward. That’s why DMAW is looking to elevate more voices from across our community. Whether you’ve uncovered an insight from a recent campaign, tested a new…
It Takes a Village: Why I Attend Bridge
My first time attending the Bridge Conference was also my first time stepping into the Gaylord Hotel in National Harbor. As I entered the lobby, I was greeted by a surprising little village embedded within the epicenter of the hotel. It includes real-life trees and actual functioning shops, and you…
Bridge 2026 Volunteer Experience; Strengthening YOUR Moment at this year’s Bridge Conference
Are you ready to be part of the action at this year’s dynamic 2026 Bridge Conference themed “STRONGER THAN THE MOMENT”! Our Bridge Volunteer Committee is excited to offer a front-row seat to strengthen your connections & experience, while contributing to the success of this excellent event! Here’s the 4-1-1:…
DMAW Spotlight Series
Welcome to our new, recurring feature, Spotlight Series! In these blogs, we shine a light on the vendor partners who help power our industry. Many can do what we need, but it takes great partners to help us become better. The advice and knowledge vendors provide is invaluable. Great partners…
What Advice Would You Give Your Younger Self
By Olga Moshinsky Woltman I was talking recently with a recent college grad navigating where she’s headed and what comes next. That’s where we all started. It got me thinking. What advice would I give my younger self? What do I wish I’d known? The irony is that the…
Donation Pages as Donor Experience: Design for Trust, Not Just Transactions
By Lizzie Russell It’s easy to think of the donation page as a basic tool compared to the channels required to get someone there. But today, it’s one of the most critical moments in your conversion strategy. Similarweb reports that without AI Overviews, the median zero-click rate is about…
Find the Best Acquisition Data Strategy at 2026 List Bazaar and Acquisition Summit
By Margaret Romig I think we can all agree that donor acquisition feels pretty complicated right now. So many factors are at play that make prospecting a challenge: the economy, world events, tight organization budgets, and rising costs. Add in the blizzards this past January and you’ve literally got…