DMAW Blog
Is Your Monthly Giving Program Core Infrastructure or Just an Add-On?
Back to Blog By Dana Snyder, Founder of Positive Equation Most nonprofits have monthly giving. Very few have actually built a monthly giving program. There’s a difference. A big one. Having monthly giving means there’s a recurring option on your donation form and maybe a campaign once a year. Building…
Why Email Marketing Still Matters for Nonprofits in 2026
Back to Blog By Sara Guappone, Director of Marketing at Donorbox Marketers face an uphill battle for email subscriber attention. The average person receives over 120 emails each day, and global email volume is expected to hit 392 billion messages per day by the end of this year. Nonprofits are in…
Level Up Your Direct Response Skills: Fundraising Fundamentals 101 & 201
Fundraising Fundamentals 101 and 201 are coming up and if you – or someone you know – has less than five years of experience in direct response fundraising, then these are two days you shouldn’t miss. These two information-packed seminars provide attendees with a crash course in multi-channel direct response…
Thank You, DMAW Volunteers!
At the Direct Marketing Association of Washington (DMAW), we know that our strength lies in the generosity, creativity, and commitment of our volunteers. Every program, event, and initiative that DMAW offers is made possible because dedicated members of our community step forward to share their time, talents, and energy. This…
Introducing the 2026 Partnership Sponsorship Program: Building Stronger Partnerships
At the Direct Marketing Association of Washington (DMAW), we know that meaningful partnerships fuel innovation, growth, and impact. That’s why I’m thrilled to announce the launch of our 2026 Partnership Program – a new way for our partners to connect, engage, and thrive alongside our community. For years, sponsors have…
Every Voice Counts: Turning Calls Into Insights
Years ago, I asked a call center director what kind of information they tracked on their calls. His answer was blunt: “Yes, no, and how long the call was.” For decades, that was the standard. Calls were judged by whether a pledge was secured and how quickly the call ended.…
PCC Days 2025: Energy, Connection, and the Future of Mail
This year’s PCC Days 2025 celebrations were filled with energy, passion, and a shared commitment to keeping the mailing industry strong and innovative. Across the country, Postal Customer Councils (PCCs) hosted events that reminded us just how vital these partnerships are in connecting businesses, marketers, and the U.S. Postal Service.…
Where the Future of Fundraising Takes Shape
For 20 years, the Bridge Conference has been more than a meeting of minds – it’s been the proving ground for the ideas that define our sector’s future. After attending multiple years, I’ve seen the pattern: the most transformative moments don’t happen on stage alone. They spark in hallway conversations,…
Data-Driven Fundraising: 3 Strategies to Bring Donors Back Every Year
If you attended Bridge Conference 2025, chances are you walked away full of ideas for turning today’s fundraising challenges into opportunities. I had the chance to present alongside Sidney Kushner, executive director of Connecting Champions, in a BridgeTECH session focused on data-driven crowdfunding. Sidney shared how his organization is leveraging…
DAFs – Your Donor’s Charitable Checking Account
Donor-advised funds (DAFs) are fast-growing charitable giving vehicles since they are an easy way to give to charities. The donor doesn’t need to manage their account, gets an immediate tax deduction at the time of their DAF creation, and the funds in a DAF grow tax free. DAF accounts are…