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DMAW MONTHLY NETWORKING LUNCHES
Date: Scheduled for the third Thursday of every month!
Location: National Trust for Historic Preservation (unless otherwise indicated)
1785 Massachusetts Ave., NW, Washington, DC
Time: 12 noon – 2 pm
Special: Limited to 30 people
Fee: $30/members; $45 NonMembers
Topic Calendar
February 18 – Google
The Best of B2B, B2C & Non-Profit Advertising Online:
Building Your Brand & Raising Money Too!
Carley Graham Garcia, Industry Relations, IGoogle, Inc., Google
Marketing points:
- Best practices that B2B advertisers use online
- Best practices that B2C advertisers use online
- Best practices that issue advocacy groups use online
- Best practices that nonprofits use online, including fundraising
March 18 – Blackbaud
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DMAW Keynote Speaker & Annual Meeting
Thursday, February 11, 2010
National Press Club
529 14th St, NW 13th Floor
Washington, DC 20045
5:00 – Registration
5:30 – 8:00PM – Program followed by cocktails
Segmentation 2.0:
Strengthening Customer Loyalty
in Uncertain Times
Mike Mancini, Vice President, Data Product Management, Nielsen Claritas
Consumer segmentation has been around for 30 years, but the current, unprecedented recession is prompting companies to reconsider this classic marketing tool. Today’s innovative companies are using new, second-generation applications of consumer segmentation not simply for market research and direct marketing, but as an enterprise-wide strategy to connect with the customer.
Please join DMAW to see how innovative companies like First Tennessee bank, the Arizona Republic newspaper and Bray & Scarff retailer are using segmentation for prospecting, cross-selling, customer service, staff re-alignment and developing strategic plans. In addition, our speaker will provide a demographic portrait of the Washington region—its consumers, its lifestyles, its neighborhoods.
Our speaker, Mike Mancini from Arlington, VA is a Vice President of Data Product Management at Nielsen Claritas—a division of The Nielsen Company that specializes in consumer demographic and segmentation data for application in customer acquisition and site evaluation. The company is best known for its PRIZM lifestyle segmentation system. Mr. Mancini is an industry veteran who began his career with Buick Motor Division in market research and product planning prior to moving to the Capital region to join Claritas Inc. when it was still a “start-up” company. He holds a Bachelors Degree in Computer Science from Cleveland State University and a MBA from George Washington University and has held a variety of positions in product management, sales and marketing.
You won’t want to miss this valuable and entertaining presentation on how consumer segmentation and demographics can provide an enterprise-wide framework that strengthens the bonds between companies like yours, and their best customers. Please join us at our Annual Meeting on February 11th at 5:00pm at the National Press Club in downtown Washington for this exciting event.
Registration Fee: Member - $69; NonMember - $89
Register Now !
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DMAW HIGH PERFORMANCE WEBINAR SERIES
Now More than Ever: Making Your Messages Count
Speakers: Sarah Burdi, CFRE, Assistant Vice President, Inova Health System Foundation
Jessica Harrington, Vice President, Schultz & Williams
Bruce Wenger, Vice President & Senior Consultant, IDC, Ltd.
In today’s tough fundraising environment, you can’t afford not to be communicating your organization’s message and communicating it well. Staying in front of your constituents is the only way to remain a top priority, so it’s critical that you get your brand in front of your constituency. How you deliver your message in today’s world is just as important as what you say, and this session will look at both. Through case studies and on the ground experience, we will examine the most innovative communication tools, best messaging techniques and what is working (and not!) today.
Learn:
- How to critique your messages for urgency, effectiveness, clarity and consistency
- How to make sure your message and communication tools are appropriately matched to your audience
- The elements of a successful communications program
- How new (Facebook!) and old (Direct mail! Telemarketing!) communication tools can be adapted for the greatest impact
Date: Wednesday, February 17, 2010
Time: 12N – 1PM EST
Registration Fee: Member – $49; NonMember - $69
Register Now !
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INNOVATIVE FORMATS INVENTIVE TECHNIQUES
The economy may be tight...but you won't find a better 'bang for your buck' than at the 8th Annual DMAW Innovative Formats and Inventive Techniques Seminar on Thursday, February 25, 2010. Meet face-to-face with some of the industry's leading suppliers and learn what is working and what is not? PLUS, receive a carrier filled with samples of the featured packages and ideas to take back to your team for further brainstorming – which could lead to your next great marketing campaign idea and make 2010 your best marketing year ever!
When: Thursday, February 25, 2010 from 9:00 AM – 3:00 PM
(Registration and continental breakfast start at 8:30; the supplier presentations begin promptly at 9:30 AM)
Where: The Capital Hilton, 1001 16th Street, NW, Washington, DC
For complete details: http://www.dmaw.org/innovative/default.aspx
REGISTER NOW !
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DMAW & AFP/DC
Young Professionals Networking Happy Hour
Mark Your Calendar –
One Year of Young Professionals Happy Hour!
(Last Wednesday of every month unless otherwise indicated!)
February 24 – RFD
March 31 – BlackFin
April 28 – Buffalo Billiards
May – No event due to Memorial Day
June 30 – McFadden’s
July – No event due to the Bridge Conference – hope to see you there!
August 25 – RFD
September 29 – BlackFin
October 27 – Buffalo Billiards
November 17 (1 week early) – McFadden’s
December – No event due to the Holidays!
Download February Flyer
Download Sponsorship Form
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LIST BAZZAR (Save The Date)
When: Wednesday, April 28, 2010 from 8AM-5PM
Where: Maggiano's Little Italy 5333 Wisconsin Avenue, NW, Washington, DC 20015
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MAXI AWARD WINNERS
Want to learn who the 2009 MAXI Winners are, just click here!
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New jobs for direct marketers added online every day. See DMAW's online Career Center, and also check out the print version that mails with the monthly newsletter.
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