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LATEST ARTICLES & RESOURCES

Mastering Metrics to Optimize Your Program

Looking to optimize your direct marketing programs? Start with the data. As Avalon VP of Analytics TJ Hillinger and Integral Principal Kevin Moran shared with their viewers during the DMAW webinar Data-Driven Fundraising: Mastering Metrics to Optimize Your Program: “  The key to maximizing value and sustained growth is getting the Read more >

Art Meets Science at 2018 Bridge Conference

You came, you saw, and you hopefully conquered new marketing techniques at this year’s Bridge to Integrated Marketing & Fundraising Conference. If you missed it, here’s a quick synopsis: Four great keynote speakers. NPR Science Correspondent and Host Shankar Vedantam wowed attendees with the latest break throughs in Read more >