Welcome to the DMAW!
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas.
This full day seminar provides a thorough understanding of the essentials of the direct marketing effort and more. The all-important “What’s” and “How’s” that go into a successful direct marketing program. The attendees will come away with proven techniques and practical knowledge which will immediately enhance their understanding of the complete direct mail process. Taught by industry leaders, you will take away important information and answers to questions such as:
What goes into a strong creative offer?
What is the right list and how can I find it?
What data hygiene/processing options are right for your organization?
What can you do to ensure effective and cost efficient production?
How can I best handle the ...
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Mar 11, 2015
Mar 19, 2015
Lunch & Learn: Using Mobile for the Red Cross Mission
Apr 14, 2015
DM301: Advanced Topics for Direct Marketing Fundraisers
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LATEST ARTICLES & RESOURCES
The Viral Phenomena of the ALS Ice Bucket Challenge
At the recent DMAW annual meeting, attendees got to hear the inside story behind the ALS Ice Bucket Challenge (IBC). And, what an inside story it was. Did you know that the idea began with three young men, all with ALS, who played sports and decided it was time to get people to understand ALS? The goal was to reframe ALS among their age group, Read more >
The Scoop You Need on the DMAW MAXI Award
Just a few things that should be on your calendar this February Groundhog Day. Valentine’s Day. President’s Day. DMAW MAXI Award Deadline. As you probably noticed, one has already passed and the next three are very quickly approaching. It’s time to be recognized for all the work you’ve put in this past year. All the Read more >