Announcing the FIRST DMAW Webinar!
September 9, 2008
12Noon – 1:30PM
Grab your lunch and run back to your computer to hear from two leaders in the industry on…
E-Mail Marketing Optimization
What tools do you use to measure the effectiveness of your e-mail campaigns? With budgets tightening and accountability pressures on the rise, marketers can no longer afford to ignore their customer data. While marketers are increasingly turning to interactive channels such as e-mail for measurable marketing tactics in these penny-pinching times, they fail to apply the metrics and insight gained to optimize future efforts -- and truly undermine their competitiveness and profitability as a result.
Learn some of the tactics and real-world methods that Pat Henley, Director, List and E-Marketing, National Geographic Society and Kristen Barletta, Director of E-Mail Marketing, Marriott Corporation, use for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment.
Registration Fee:
Member – $149/site
Not-Yet-A-Member - $189/site
Register Today!
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DM101 – Wednesday, SEPT. 24, 2008
Carnegie Endowment for International Peace
1779 Massachusetts Ave.
Washington , D.C. 20036
( Dupont Circle )
Learn the fundamentals of direct mail fundraising in this daylong course. Learn how to develop mail plans, select lists, analyze results, produce cost effective packages, and more! You’ll walk away with a 100+ page book of all the course work, bibliography, reference materials, and study guide as well as examples of how to create attractive and winning direct mail fundraising appeals. You will also learn some of the basics of conducting integrated marketing campaigns. REGISTRATION WILL BE LIMITED TO THE FIRST 35 PEOPLE.
Before August 30 Best Buy! Member: $325 (after 8/31: $375); Not-Yet-A-Member: $390 (after 8/31: $430)
Register Today!
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ASSOCIATION DAY – Thursday, OCT. 16, 2008
Capital Hilton Hotel,
1001 16th Street NW, Washington , DC
PROGRAM
Scott Oser is putting together a phenomenal line-up of speakers who will give you the real know-how to improve any of your association’s marketing programs. The focus of each presenter has been on ideas and thoughts that association staff can use when they return to the office.
No need to spend money on travel – the expertise is right here in your backyard!
Click here for additional program and registration information.
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Mark Your Calendars and Plan to Attend!
Wednesday, November 5
Electronic Media Marketing Day – New, Old & Social!
Capital Hilton Hotel, 1001 16th Street NW, Washington , DC
Electronic Media Marketing – New, Old & Social will focus on integrating social media into larger direct marketing campaigns. While all the rage right now, social media does not displace direct marketing or intelligently designed outreach campaigns. A conversation has little value from a marketing standpoint unless it leads to a donation, an educated, public, or an engaged customer.
Before September 16 Best Buy! Member: $ 219 (after 9/17: $250) Not-Yet-A-Member: $259 (after 9/17: $290)
Go to www.dmaw.org/newmedia for program details and registration information.
Register Today!
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DMAW & AFP/DC Young Professionals – Mark your calendars for your Networking Happy Hour sponsored by Integral
Wednesday, August 27th, 2008, 5PM - 8PM
Science Club, 1136 19th St NW , Washington , DC 20036
Metro Stop: Farragut West or Farragut North
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The Best of Direct
November 13, 2008
National Geographic Society
6:00 p.m. – 10:00 p.m.
Join with your fellow direct marketers on November 13 as the Best of Direct are honored. The celebration will be held at the National Geographic Society, 1145 17th St. N.W. , Washington , D.C. , from 6:00 p.m. until 9:00 p.m. The fun-filled evening will include entertainment, a networking cocktail hour, and a sit-down dinner.
Learn more about The Best of Direct
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Qualify for great educational prizes in the
Member-Get-A-Member Campaign
Join in the 2008 DMAW Member-Get-A-Member Campaign and become a player in strengthening DMAW and having impact on our industry with the chance to win some fantastic education prizes.
Go to Member-Get-A-Member for more information and for membership applications (PDF or online versions available).
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2008 MAXI Awards
We just know you are dying to know who won the 2008 MAXI Awards and the Big Idea Winners!
Just click here!
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New jobs for direct marketers added online every day. See DMAW's online Career Center, and also check out the print version that mails with the monthly newsletter.
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