SIGN IN

SPECIAL EVENT

Annual Kick-off Keynote and Business Meeting

UPCOMING

Jan 24, 2017

Annual Kick-off Keynote and Business Meeting

Feb 02, 2017

DM 101 — The Basics

Feb 28, 2017

MAXI Webinar: How to Successfully Complete Your 2017 MAXI Award Entry Form!

Our excellent sponsors

We couldn't do this without you.

logo
  • logo
  • logo
  • logo
  • logo
  • logo

LATEST ARTICLES & RESOURCES

Direct Mail Copy for Skimmers, Swimmers and Divers

Direct response copywriting is a combination of art and science. There are thoughtful reasons behind the techniques, phrases and structure of the copy used in different media, as well as the way it’s formatted. It all begins with knowing that people consume information in different ways and that copy will be seen by very different types Read more >

Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line

Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Read more >