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LATEST ARTICLES & RESOURCES

Nonprofits Must Leverage Millennials to Navigate the Digital Era

Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking Read more >

You Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition

Did you know that most nonprofits are not currently measuring donor retention on a monthly basis? Do you know why it matters? According to The 2017 Fundraising Effectiveness Project report in 2016, every $100 gained in gifts was offset by $95 in losses through gift attrition. Let that sink in; for every dollar amount you gain, you are Read more >