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LATEST ARTICLES & RESOURCES

Key Performance Indicators: 4 Key Takeaways Every Marketer Needs to Know

By Rachel Reid I had the opportunity to participate in Defining and Using KPIs for Measurability and Success, a webinar hosted by the Direct Marketing Association of Washington (DMAW) and sponsored by RHA Marketing. Elizabeth Engel, CEO & Chief Strategist of Spark Consulting, and Trevor Mitchell, Vice President of American Mensa discussed Read more >

What REALLY Drives Success for Your Association?

Reprinted with permission by the author. Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with information overload. We have many rich sources of data Read more >