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DMAW 8th Annual Association Day
October 7, 2010
Capital Hilton, Washington, DC
An entire day focused on your marketing needs.
Topics include: Innovation Membership Marketing, Integrated Marketing Campaigns, Emergings Markets and Engaging your membership with Digital Media and more!
For more information click here.
Early Bird Registration ‘til September 24th!
DMAW Members & Nonmembers
ASAE Members
Click here to register!
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DMAW High Performance Webinar
Tuesday, September 14
12N – 1PM
A Blueprint for Social Media Success
Scott VanderLey, Director of Strategy Development, Russ Reid
Shari Goetsch, Director of Marketing, SeeYourImpact.org
Members: Free!
NonMembers: $49
Click here for details and registration information for the Webinar.
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DMAW MONTHLY NETWORKING LUNCHES
For details on specific events, click on the
Edvents and Special Education Sessions tab.
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SEPTEMBER LUNCHEON
September 16
Designing Winners
Tom Gaffny, Principal, Tom Gaffny Consulting
During this fast paced session, we’ll examine the 7 Keys to Successful Design, and share real world examples and stories showing how you can make your communications get opened and get results.
Register for September 16 Luncheon
Sponsored by:
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OCTOBER LUNCHEON
October 21
How Psycholinguistics and the Science of Reading can Improve Your Marketing Results
Don Hill, Partner, RHA Marketing
Chris Nicholas, PhD, Director of Development, Language Technologies Inc.
Kath Staub, PhD, Director, Usability.org
Panel discussion on how psycholinguistics, the psychology of language, and other advances in our understanding of the science of reading can be applied to text content to make marketing materials more effective. The discussion will include a brief introduction on how messages are transmitted to the brain during reading and introduce techniques for adjusting the visual format of text based media to make sentences more meaningful and easier to understand. The presentation will include published and new, unpublished results of laboratory and field tests with direct applications to advertising, education and other fields. Direct mail will be of particular focus and Case Studies will demonstrate that using these formatting techniques can increase response rates, result in more first time buyers and larger gift amounts.
Register for the October 21 Luncheon
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Need An Experienced Vendor for Your Project?
The Best Can Be Found Right Here !
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New jobs for direct marketers added online every day. See DMAW's online Career Center, and also check out the print version that mails with the monthly newsletter.
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