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LATEST ARTICLES & RESOURCES

So Many Tests, So Little Time…Energy…Money

by Tiffany Neill As direct marketing fundraisers we’re always asking, “is there a better way to do this?”  And so we test. Everything. All the time. We test the color of the outer envelope, the teaser on the direct mail package, the subject line of the email, the content of the letter, the color of the “donate” button on a Read more >

Acknowledgments: Your Gift to a Donor

By Jason Lucas on behalf of Chapman Cubine Adams + Hussey Saying “thank you” is common courtesy. During DMAW’s March 20th Lunch and Learn event, Robin Riggs, Chief Creative Officer at LW Robbins, stressed the importance of conveying sincere gratitude in acknowledgment mailings. In the direct marketing industry, two “R’s” — Read more >