Welcome to the DMAW!
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas.
Are you ready for the next level of thinking…taking you to the next level of doing?
You’ve mastered the basics of direct marketing, now you need to reach a higher level of strategizing an effective, result-producing campaign. Attend DM201, learn how to immediately improve response rates, save money and eliminate mistakes by acquiring a better understanding of the strategy and process. Discover the intricate strategies related to topics such as: modeling, lists, email matching, analytics, attribution, retention and much, much more.
You will walk away confident that you can plan and execute a successful direct marketing plan.
8:00 – 8:30 Registration and Continental Breakfast
8:30 – 8:45 Welcome
Ellen Church, Craver ...
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May 01, 2014
Test THIS…Don’t Test THAT
May 14, 2014
Jun 17, 2014
Our excellent sponsors
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LATEST ARTICLES & RESOURCES
So Many Tests, So Little Time…Energy…Money
by Tiffany Neill As direct marketing fundraisers we’re always asking, “is there a better way to do this?” And so we test. Everything. All the time. We test the color of the outer envelope, the teaser on the direct mail package, the subject line of the email, the content of the letter, the color of the “donate” button on a Read more >
Acknowledgments: Your Gift to a Donor
By Jason Lucas on behalf of Chapman Cubine Adams + Hussey Saying “thank you” is common courtesy. During DMAW’s March 20th Lunch and Learn event, Robin Riggs, Chief Creative Officer at LW Robbins, stressed the importance of conveying sincere gratitude in acknowledgment mailings. In the direct marketing industry, two “R’s” — Read more >