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LATEST ARTICLES & RESOURCES

Communication is Key to Saving Money

Recently, I attended the DMAW’s Direct Mail 101 seminar.  The major takeaway I found from the eight different sessions was that at every step of the process, proper communication could save you time and money. It’s worth spending time on the front end to set up communication practices internally and externally with your vendors and Read more >

What Socrates Can Teach You About Direct Marketing

I think we’d all agree that Socrates was right: We must continue learning in order to meet our greatest potential. And when you first start out in fundraising, you’ll find there are a ton of places to turn for educational information. There are countless articles in industry publications, conferences and 101 sessions abound, and vendor Read more >