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Reignite The Love, Boost The Support

By Donna Tschiffely | November 27, 2022

Retention of current supporters and reactivation of lapsed ones is always a key goal for any nonprofit organization. Especially since estimates say you can expect 10-30% attrition on your email and phone file every year. You might be tempted to think it’s inevitable that your supporters will stop responding, but don’t fall into despair! A…

Navigating the Monthly Giving Unknown

By Donna Tschiffely | October 25, 2022

by Erica O’Brien, co-owner of Fuse Fundraising Group Monthly giving is like space exploration….a few years ago, very few were doing it, but today, everyone is. The reason is clear.  These mighty programs are well-known for their powerful metrics and ROIs.  And with growing external disruptors fueling additional fundraising challenges, established monthly giving programs provide…

Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn

By Donna Tschiffely | October 19, 2022

by Polly Papsadore, Senior Vice President of Business Strategy, PMG Capturing and using meaningful donor-first data drives future engagement. That’s the key takeaway from last month’s DMAW Lunch & Learn on “The NEW Art & Science of Donor Retention” presented by Sondra Madison and Jeff Habib of Madison Habib Impact Philanthropy and Mathew Harkins of…

The Thing About Premiums – Part II

By Donna Tschiffely | October 19, 2022

Blogs Part II: Using Premiums to Retain Donors  Ok, so you can get more donors at a nice investment using premiums.  You can even get economies of scale on production, lowering cost per piece because you can find more names to mail.  But now you have a lot of donors who aren’t committed, won’t renew,…

Sip, Socialize, and Speed-Network with YDMAW

By Donna Tschiffely | May 16, 2022

Blogs Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even…

The Thing About Premiums – Part I

By Devin Cooper | April 1, 2022

Blogs What is it about premiums that seems to create such angst and disdain? I’ve seen articles that compare direct mail premiums to crack, that say they are ruining the relationship between non-profits and their donors, basically using unethical practices to trick or coerce donors out of their money. What fervor! Such outrage! You would…

Sustainers, from a different angle.

By Devin Cooper | December 15, 2021

Blogs At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a sustainer-focused approach. If you…

Introducing the YDMAW

By Devin Cooper | December 7, 2021

Blogs Everyone remembers their first Bridge Conference. Most of us were young, new to the industry, joining an agency or organization at the bottom, and told to head to “some conference” and go mingle. What we all tend to forget is how we actually felt going to our first Bridge. The awkwardness of trying to…

Unsure about fundraising in 2022? This data will help.

By Devin Cooper | October 29, 2021

Blogs Wouldn’t it be great if you could predict the future? Nostradamus gets lots of credit for this, but let’s be real: He simply made vague, cryptic guesses that were later attributed to major events like World War II and the moon landing. Predicting the future, or forecasting as we call it in analytics, is…

Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers

By Devin Cooper | September 23, 2021

Blogs As a marketer, would you like to see your organization’s revenue increased? If you answered “yes” then there’s a group of donors you can’t skip engaging- your multi-channel donors, who give both online and offline. Why? Research shows that in addition to greater lifetime value, their retention rates are higher. While offline donor retention…

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