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Part 2 – The REAL Gifts in the Fundraising Industry

By Ben Harris, President, Production Solutions

Any company serving the direct marketing industry, especially those serving non-profits, should be universally referred to as ESSENTIAL Partners.

We must acknowledge and adopt this Essential Partners terminology to move away from terms like vendor, supplier, printer, mailer, commingler, trucker, etc. Research has proven that changing the way we speak to others (and ourselves) through making better word choices can impact our optimism and improve the willingness of others to hear what we are saying.

These Essential Partners’ resilience, ingenuity, and courage exhibited over the past 800+ days was the reason most, if not all, organizations had some of their best years of fundraising in the past two decades. [Read more]

Part 1 – The REAL Gifts in the Fundraising Industry

By Ben Harris, President, Production Solutions

The global pandemic has been plodding along in the USA for over 800 days, and the most jarring statistics to me are the millions of lives lost, the millions of jobs lost or resigned, and the many millions with increased symptoms of depression or burnout. The pandemic, for many of us, has created this chronic state of powerlessness or languishing – which directly impacts our psychology and effectiveness. [Read more]

 

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Sip, Socialize, and Speed-Network with YDMAW

Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even more difficult after the 2020 COVID outbreak when many companies went fully remote.  While it is important for us to safely start to mingle, build new relationships, and re-establish old connections, we are still finding ourselves in a position where that’s much easier said than done.

For everyone who has felt or continues to feel this way—you are not alone! YDMAW is taking these challenges head-on by creating a young professionals space where we can meet others our own age with diverse experiences and similar ambitions. [read more]

In December 2021, the DMAW community came together in person for the first time in almost two years to award the venerable Hall of Leaders Award, which this year went to Roger Hiyama, Executive Vice President, Solutions & Innovations of Wiland. 

To be recognized, the nominees for the Hall of Leaders award are voted on by previous winners and approved by the DMAW Board, making it truly a peer recognition award. There are four specific criteria for the Award: [read more]

PART II -  Using Premiums to Retain Donors

Ok, so you can get more donors at a nice investment using premiums.  You can even get economies of scale on production, lowering cost per piece because you can find more names to mail.  But now you have a lot of donors who aren’t committed, won’t renew, churn and burn – or so the critics say.  The numbers say something different.

Including premiums strategically in a house file or renewal schedule – starting with repeating your acquisition package at least once or twice a year to those donors – will also increase your response rates.  Improved response rates will increase retention rates.  [read more]

Sip, Socialize, and Speed-Network with YDMAW

May 16, 2022

Blogs Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even…

Call for Nominations

April 19, 2022

The DMAW Hall of Leaders has opened their Call for Nominations. Monday, May 16, is the deadline to submit the name of a professional who has had an outstanding career in the direct response marketing sector and has been an invaluable volunteer to DMAW – and that person just could be you! Read all about…

The Thing About Premiums

April 1, 2022

Blogs What is it about premiums that seems to create such angst and disdain? I’ve seen articles that compare direct mail premiums to crack, that say they are ruining the relationship between non-profits and their donors, basically using unethical practices to trick or coerce donors out of their money. What fervor! Such outrage! You would…

Sustainers, from a different angle.

December 15, 2021

Blogs At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a sustainer-focused approach. If you…

Introducing the YDMAW

December 7, 2021

Blogs Everyone remembers their first Bridge Conference. Most of us were young, new to the industry, joining an agency or organization at the bottom, and told to head to “some conference” and go mingle. What we all tend to forget is how we actually felt going to our first Bridge. The awkwardness of trying to…

Unsure about fundraising in 2022? This data will help.

October 29, 2021

Blogs Wouldn’t it be great if you could predict the future? Nostradamus gets lots of credit for this, but let’s be real: He simply made vague, cryptic guesses that were later attributed to major events like World War II and the moon landing. Predicting the future, or forecasting as we call it in analytics, is…

Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers

September 23, 2021

Blogs As a marketer, would you like to see your organization’s revenue increased? If you answered “yes” then there’s a group of donors you can’t skip engaging- your multi-channel donors, who give both online and offline. Why? Research shows that in addition to greater lifetime value, their retention rates are higher. While offline donor retention…

Just because it couldn’t be done before doesn’t mean it can’t be done now

September 15, 2021

Blogs Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity Donor Advised Funds via EFT/Bank transfer rather than by check. This soon proved…

Are you ready to take a Sustainer-Forward approach?

September 14, 2021

Blogs First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re…

Need new, great fundraising ideas?

August 24, 2021

Blogs A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great Fundraising Ideas – That…

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