• Lights, Camera, Action: Turning Views into Donations - Views and likes are everything nice, but do they really help drive donations and web traffic? According to See3 Communications CEO Michael Hoffman, those likes and views don’t mean much if they don’t turn into action—and that means you have to be reaching the right people. During the DMAW co-hosted webinar “How to Create an […]
  • Google Analytics & Ecommerce – The Peanut Butter & Jelly of Website Donor Strategies -   Do you have the tools to make your digital donor strategies a success but just need some additional expert advice? On September 28th from 12 Noon – 2 PM at SEIU, Washington, DC, we are going to rock your CRM world – with actionable information gained from data analytics. Chief Digital Strategist at the […]
  • MAXI Madness Strikes Again at National Harbor - It was a star-studded afternoon as Direct Marketing’s top fundraising experts and their guests gathered at the elegant Gaylord National Hotel at Washington D.C.’s National Harbor for the 38th Annual Marketing Awards for eXcellence and Innovation – the MAXIs! The MAXIs have become one of the industry’s most coveted prizes over the years because of […]
  • Three Steps to a Better Performing Website -   Why do your competitors’ websites continuously outrank and seemingly outperform your own? It’s a question many organizations may find themselves asking. But thanks to the relative open nature of the Internet, we can grab glimpses of their digital strategies—and see what’s working. In this post, we will briefly examine steps your digital team can […]
  • From Sacred Cows to Successful Campaigns — Real Life Victories - What happens after you tip your sacred cows?  In our previous blogs (one and two), we discussed how to identify your nonprofit’s specific sacred cows — those programs, events, campaigns, and practices that you perform religiously, often because that’s the way it’s always been done. Or sometimes our sacred cows are programs that represent too […]
  • Identifying the Sacred Cows That Are Holding You Back - Let’s say you’re committed to tipping some sacred cows. You are ready to challenge and evaluate everything: your mission, your approach, your revenue. How do you identify your organization’s specific sacred cows? In our first blog of this series, we discussed the various fundraising practices nonprofits perform religiously — often with the only strategy being […]
  • How Do You Tip a Sacred Cow? Strength and Patience. - Einstein defined insanity as “doing the same thing over and over again and expecting different results.” We all tend to agree with this — but do we as nonprofits put it into practice? Particularly in our fundraising work? Echoing this same sentiment, management expert Tom Northrup once said, “All organizations are perfectly designed to get […]
  • Nonprofits Must Leverage Millennials to Navigate the Digital Era - Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking news. Through Instagram and Snapchat, high […]
  • You Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition - Did you know that most nonprofits are not currently measuring donor retention on a monthly basis? Do you know why it matters? According to The 2017 Fundraising Effectiveness Project report in 2016, every $100 gained in gifts was offset by $95 in losses through gift attrition. Let that sink in; for every dollar amount you […]
  • Sneak Peek on What to Expect at Upping Your Digital Program Workshop - Don’t have a digital program? You’re not alone—more than half of nonprofits and charities don’t take advantage of the opportunities that digital marketing brings to the table. For those organizations and those who are looking to improve their digital programs, DMAW is hosting the Upping Your Digital Program Workshop on June 8th. I had a […]