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Below, please find links to the 2014 DMAW Digital Day Forum presentations. If you have any questions, please contact Eerik Kreek, DMAW Program and Marketing Manager at (703) 689-3629 or via email: eerik@dmaw.org.

Presentations

 

Content Marketing

Different is Better than Better [Download Presentation]
Cass Bailey, President and CEO, Slice Communications

Data

How to Use Your Big Data [Download Presentation]
Kathy Powers, Chief Liaison, Frakture, Inc.

Digital Data & Using Analytics to Drive Investments [Download Presentation]
Luke Franklin, Vice President of Member Communications, ASPCA
Kevin Moran, Principal & Co-Founder, Integral, LLC

Acquisition

Every Email Address Isn’t the Same! [Download Presentation]
Eli Kaplan, Founder, Rising Tide Interactive
Nicole Titus, Digital Director, Ready for Hillary

Messaging that Drives Conversion [Download Presentation]
Evan Parker, Principal, Freeflow Digital
Sara Thomas, Senior Strategist of Digital Marketing, World Wildlife Fund

SEO

Nonprofit SEM/Google Grant Management Best Practices [Download Presentation]
Deborah Ager, Director of Marketing, American Red Cross
Brett Gerstein, CEO, Fliptide

Social Media

Building a Social Strategy [Download Presentation]
Beth Becker, Founder/Lead Strategist, Becker Digital Strategies
Rosemari Ochoa, Senior Communications Associate, The Pew Charitable Trusts

Taking Facebook to the Next Level [Download Presentation]
Anthony Jones, Web Director, Ducks Unlimited
Steven Dawson, Marketing Manager, Woolly Mammoth Theatre

UX & Design

The UX Secrets of Addictive Websites & Campaigns [Download Presentation]
Marissa Goldsmith, Functional Analyst, Beaconfire Consulting
Mike Sager, Data and Technology Director, PICO National Network
Jared Scott Schwartz, Director of Strategic Innovation, Beaconfire Consulting

Multimedia Campaigns

Creating Urgency Outside of Year-End [Download Presentation]
Colleen Hutchings, Senior Director of Online Strategies and Development, Environmental Working Group
Damien Shirley, Account Executive, Chapman Cubine Adams + Hussey (CCAH)
Emily Stevenson, Online Fundraising Manager, Environmental Defense Fund

Stop Trying to Reinvent the Wheel: Online Campaigns that Get Results Everytime [Download Presentation]
Elizabeth Pegram Bruns, Director of Membership Fundraising, National Trust for Historic Preservation
Laura Connors, Deputy Vice President for Membership, National Parks Conservation Association
Allison Porter, President, Avalon Consulting

Stop Coordinating Your Multi-Channel Fundraising and Start Raising More Money [Download Presentation]
Adam Arbogast, Senior Director of Communications and Marketing, Vietnam Veterans Memorial Fund
Robin Riggs, Chief Creative Officer, RobbinsKersten Direct
Katie Wiley, Vice President, Blue State Digital

Keynote

Garth Moore, US Digital Director, ONE Campaign [Download Presentation]

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