Presentations

 

Content Marketing

Different is Better than Better [Download Presentation]
– Cass Bailey, President and CEO, Slice Communications

Data

How to Use Your Big Data [Download Presentation]
– Kathy Powers, Chief Liaison, Frakture, Inc.

Digital Data & Using Analytics to Drive Investments [Download Presentation]
– Luke Franklin, Vice President of Member Communications, ASPCA
– Kevin Moran, Principal & Co-Founder, Integral, LLC

Acquisition

Every Email Address Isn’t the Same! [Download Presentation]
– Eli Kaplan, Founder, Rising Tide Interactive
– Nicole Titus, Digital Director, Ready for Hillary

Messaging that Drives Conversion [Download Presentation]
– Evan Parker, Principal, Freeflow Digital
– Sara Thomas, Senior Strategist of Digital Marketing, World Wildlife Fund

SEO

Nonprofit SEM/Google Grant Management Best Practices [Download Presentation]
– Deborah Ager, Director of Marketing, American Red Cross
– Brett Gerstein, CEO, Fliptide

Social Media

Building a Social Strategy [Download Presentation]
– Beth Becker, Founder/Lead Strategist, Becker Digital Strategies
– Rosemari Ochoa, Senior Communications Associate, The Pew Charitable Trusts

Taking Facebook to the Next Level [Download Presentation]
– Anthony Jones, Web Director, Ducks Unlimited
– Steven Dawson, Marketing Manager, Woolly Mammoth Theatre

UX & Design

The UX Secrets of Addictive Websites & Campaigns [Download Presentation]
– Marissa Goldsmith, Functional Analyst, Beaconfire Consulting
– Mike Sager, Data and Technology Director, PICO National Network
– Jared Scott Schwartz, Director of Strategic Innovation, Beaconfire Consulting

Multimedia Campaigns

Creating Urgency Outside of Year-End [Download Presentation]
– Colleen Hutchings, Senior Director of Online Strategies and Development, Environmental Working Group
– Damien Shirley, Account Executive, Chapman Cubine Adams + Hussey (CCAH)
– Emily Stevenson, Online Fundraising Manager, Environmental Defense Fund

Stop Trying to Reinvent the Wheel: Online Campaigns that Get Results Everytime [Download Presentation]
– Elizabeth Pegram Bruns, Director of Membership Fundraising, National Trust for Historic Preservation
– Laura Connors, Deputy Vice President for Membership, National Parks Conservation Association
– Allison Porter, President, Avalon Consulting

Stop Coordinating Your Multi-Channel Fundraising and Start Raising More Money [Download Presentation]
– Adam Arbogast, Senior Director of Communications and Marketing, Vietnam Veterans Memorial Fund
– Robin Riggs, Chief Creative Officer, RobbinsKersten Direct
– Katie Wiley, Vice President, Blue State Digital

Keynote

– Garth Moore, US Digital Director, ONE Campaign [Download Presentation]