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Below, please find the presentations currently approved for sharing. Any additional presentations that have been approved will be posted here. A follow-up email will be sent Monday, October 5 citing any additional presentations.

8:30-10 AM – Opening Plenary
Seeing the Forest and Trees: Major Trends and Data Points and the Big Picture for Associations

[PRESENTATION] — Not approved for distribution

  • Jodie Slaughter, FASAE, CAE, President & Founding Partner, McKinley Advisors (moderator)
  • Julie Coons, President and Chief Executive Officer, Electronic Retailing Association
  • Vicki Deal-Williams, MC, CCC-SLP, CAE, Chief Staff Officer for Multicultural Affairs, American Speech-Language-Hearing Association
  • John Graham, CAE, President & CEO, ASAE & The Center for Association Leadership
  • Peter O’Neil, FASAE, CAE, Executive Director, American Industrial Hygiene Association

10:30 AM -12 Noon – Integrated Marketing Track
Integrated Marketing: What Is It and How Can I Do It Better?

[PRESENTATION] — Not approved for distribution

  • Denise Gavilan, Owner and Marketing Strategist, Gavilan & Associates, LLC
  • Colleen Harper, CAE, Director of Membership and Marketing, American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.)
  • Natalie Judd, Principal, Big Voice Communication

10:30 – 11:15 AM – Data & Metrics Track
Data Tools and Data Visualization

[PRESENTATION] — (By Adam and Sherrie) File size 8.63 MB

  • Adam Hostetter, Practice Lead, Design & Development, American Technology Services
  • Sherrie Bakshi, Project Manager, American Technology Services

11:15 – 12 Noon – Data & Metrics Track
Defining KPI’s for Measurability and Success

[PRESENTATION] — Not approved for distribution

  • Elizabeth Engel, CEO & Chief Strategist, Spark Consulting
  • Trevor Mitchell, CAE, Vice President, American Mensa

1:45 – 2:45 PM – Integrated Marketing Track (Continued)
Let’s See it In Action!

[PRESENTATION] — (By Kathy) File size 18 MB
[PRESENTATION] — (By Carol Ann) File size 1.65 MB

  • Kathy Partain, Director of Membership and Marketing, Military Officers Association of America
  • Carol Ann Faber, Director of Marketing, National Fire Protection Association

1:45 – 2:45 PM – Data & Metrics Track (Continued)
Data and KPIs in Action

[PRESENTATION] — (By Trevor, Tori and Jadon) File size 1.83 MB

  • Trevor Mitchell, CAE, Director of Membership and Strategy, American Mensa
  • Tori Miller Liu, Director of Information Systems, Global Cold Chain Alliance
  • Jason Gudenius, CDM, CeM, Senior Account Director, Marketing General Incorporated

3 – 4 PM – Closing Plenary
Helping You Achieve Breakthrough Performance!

[PRESENTATION] — Not approved for distribution

  • Pamela Green, President & CEO, The HR Coaching Institute. As the former Vice President/Chief Membership Officer