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Below please find the Wednesday, April 20th DM 201 presentations. All presentations will download as a PDF file except where noted:

9:15 – 10:15 AM – The Metrics of Creative Testing
Speaker: Allison Porter, President, Avalon Consulting
[Download Presentation in PDF Format]

10:15 – 11:15 AM – List Strategy
Speaker: Jeanette Cassano, Senior Vice President, Belardi/Ostroy
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11:30 AM – 12:15 Noon – Data Processing by the Numbers
Speaker: Marvin Dawson, Vice President of Operations, MMI Direct
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1:00 – 1:45 PM – Analytic Statistics Review
Speaker: Julie Wilson, Director of Strategic Planning, Integral
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1:45 – 2:45 PM – Database Data Discovery and Understanding your Data
Speaker: Karen A. Taggart, Senior Business Analyst, ROI Solutions
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3:00 – 4:30 PM – Multi-Channel Marketing
Speakers: Barb Perell, Vice President of Online Marketing, Avalon Consulting
Mark Mitchell, Vice President of Business Development, SD&A Teleservices
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If you have any questions or problems accessing these presentations, please let Eerik Kreek, Program and Marketing Manager at DMAW know via phone (703) 689-3629 or by email: eerik@dmaw.org.