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Print: The Art of Art… On Paper
The art of designing your campaign components successfully (for Direct Mail!) and how to select the appropriate printing methods to produce them based on your strategic goals, your artwork, and your quality, budget and schedule needs and expectations.

Data Processing, Personalization and Mailshop – It’s go time!
You have established your strategy, printed your components, now it’s time to apply your personalized data as it was intended, and build your direct mail package. We’ll discuss the process options, interdependencies, best practices, tips and tricks.

Postage: You Have More Control Than You Think
Postage costs are a significant portion of your DM budget. We will discuss implications of package weight, thickness, and size, class rates and ways to reduce your postage costs and manage your in-home dates. You have more control than you think.

Keynote