2020 Webinar: USPS: What is Fact and What is Fiction?
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USPS: What is Fact and What is Fiction? - Carolyn Angelini, Director of Resource and Supplier Relations, Production Solutions, Steve Kearney, Executive Director, Alliance of Nonprofit Mailers, Dave Lewis, President, SnailWorks , Debbie Sylvester, Vice President of Sales, MailSmart Logistics, Moderator: Mike DeFlavia, Vice President, Lautman Maska Neill & Company
To watch the webinar, click here: USPS: What is Fact and What is Fiction?
Click here to read questions from the webinar answered by our expert speakers.
Additional Stats and Info
33% of charitable giving is done in the last 3 months of the year. – 2019 Charitable Giving Report, The Blackbaud Institute
In relation to 2020 potential postage increases, nonprofits across the country submitted testimony to the USPS to not raise rates. Here’s what a few had to say:
"A large, national veterans services nonprofit” generates more than 80 percent of their revenue from Direct mail.
“A large, national environmental group” Direct mail … represents the single largest source of unrestricted income to our organization.
“Regional food bank” found direct mail to be more reliable than online fundraising methods. Direct mail is critical to us as it ‘cuts through the noise’ of email and social media and allows us to connect with our donors in a more material way.
“Regional humane society Direct mail is the mainstay of our donor communications and fundraising, generating 25% of our income and remains the single largest source of donation income to the charity.
The USPS processes 472 Million pieces of mail a day. If all register voters received a mail-in ballot, that is roughly 200 million pieces of mail, which translates to just one half of one day of work for the USPS.