2022 Creative Day

Thank you for attending DMAW's Creative Day! We especially appreciate your feedback.

To download the pdf of the presentations, click the title below:

The creative brief - why it matters and how to write a great one... How to communicate to your copywriter and designer about what you want – Speakers: Robin Perry, Vice President, Design & Strategic Innovation, Lautman Maska Neill & Company and Samantha Brown, Director of Strategy and Analysis, MESG Marketing

Finding Good Content Working with program staff, conducting interviews, research – Speakers: Laura Jahn, Senior Manager Integrated Marketing, Humane Society International and Jay Shepley, Communications Director, Food & Friends

Designing with a DEI lens: Using Inclusive, Anti-Racist, People-First, Asset-Based Language and Images – Dian Holton, Senior Deputy Art Director, AARP

Top Trends in Digital Creative: What’s Working in Email, Social, and Digital Advertising – Speakers: Laurin Gonzalez, Account Executive, M+R and Yoon Lee, Senior Vice President, M+R