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2022 Creative Day

Thank you for attending DMAW's Creative Day! We especially appreciate your feedback.

To download the pdf of the presentations, click the title below:

The creative brief - why it matters and how to write a great one... How to communicate to your copywriter and designer about what you wantSpeakers: Robin Perry, Vice President, Design & Strategic Innovation, Lautman Maska Neill & Company and Samantha Brown, Director of Strategy and Analysis, MESG Marketing

Finding Good Content Working with program staff, conducting interviews, researchSpeakers: Laura Jahn, Senior Manager Integrated Marketing, Humane Society International and Jay Shepley, Communications Director, Food & Friends

Designing with a DEI lens: Using Inclusive, Anti-Racist, People-First, Asset-Based Language and Images – Dian Holton, Senior Deputy Art Director, AARP

Top Trends in Digital Creative: What’s Working in Email, Social, and Digital AdvertisingSpeakers: Laurin Gonzalez, Account Executive, M+R and Yoon Lee, Senior Vice President, M+R