Allison Porter is the co-founder and president of Avalon Consulting, a full-service agency dedicated to helping progressive nonprofit and political organizations maximize their fundraising results—in the mail, on the phone, and online. Drawing on more than 18 years of direct marketing agency experience, and a background in university development and public relations, Allison has been instrumental in Avalon’s growth as an agency over the past few years. Under her leadership, Avalon’s analytical, strategic, and creative capabilities set the standard for progressive marketing and fundraising. During her tenure, Allison has created a client services structure unlike any other agency, with senior-level staff responsible for the strategic direction and planning for each client’s marketing and fundraising programs. Avalon credits this unique staffing configuration for its high rates of client-reported satisfaction with the agency.