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Mentor for a Day Guidelines

The ‘Mentor for a Day’ program’s intent is to fill the gap between students who are looking into the field of Direct Marketing and DMAW member firms who need to identify new talent to continue to grow and prosper. The ‘Mentor for a Day’ program will provide both the employer and the student the opportunity to spend a day together at the sponsoring firm’s facilities. Students will be able to visit multiple firms to network with industry insiders and understand the business models of DMAW firms. Sponsoring firms will be able to meet multiple pre-screened students each semester. This program will facilitate professional networking between students studying direct marketing and area firms who want to identify new talent.

Benefits to Students:
  • Opportunity to visit several greater Washington area firm’s facilities
  • Develop a network of professional contacts from your visits
  • Gain a better understanding of the direct marketing industry
  • Perfect way to get yourself noticed by DMAW member firms
Benefits to DMAW member firms:
  • Students are recommended by professors from area Universities
  • Students who have demonstrated high interest in direct marketing/interactive
  • Provides firms with a full day to visit with potential internship/job candidates
How will students be selected?

To facilitate the goals of the program, each participating University will select two students to participate in the program each year. This will insure that candidates for the program are professional and represent the best of your program. In selecting students to recommend for this honor, please consider the following:

  • Students should have a specific interest in direct marketing industry
  • Students looking in the greater Washington market’s job market are encouraged
  • Students who contributed or have won a team’s collegiate competition are highly encouraged to participate
How can DMAW member firms get involved?

Current members of DMAW may indicate their interest in the ‘Mentor for a Day’ program by contacting Alan Rich at (301) 386-4433 or via email at Applications for students and employers are available below. Please prepare a proposed agenda for the student’s visit. Students will be most interested with a balance of networking and understanding how your business operates. To this end, we suggest some of the following activities for your proposed agenda:

  • Networking opportunities with management or executive team
  • Tours of facilities
  • Job shadowing opportunities with entry level or mid-level staff
  • Meeting with entry level managers
  • Observe a client meeting
  • Other operational activities
Student Application (PDF)
Employer Application (PDF)