Thank you for attending DMAW's Multi-Channel Mini-Con two day conference. We enjoyed the conversation and wanted to share the slide presentations with you. Simply click on each below to download.
DAY ONE
Opening Keynote: From Mouse to Mission: Lessons in Innovation for Nonprofits. Inspired by Disney
MYTHBUSTERS: Busting Common Myths About Multi-Channel Direct Marketing
Behavioral Data + Creative = [chef kiss]
Special Olympics Case Study: The Power of Print Newsletters
Using Peer-to-Peer Texting to Enhance Your Fundraising Program
The Value of Matchbacks: How Many of Your Online Donors Come From Direct Mail?
Case Study: GIVEfluential
Why Do People Give? Lessons from over 100,000 Conversations with Donors
Case Study: Connected Television
Feature Session: Getting Beyond One Size Fits All. How charity: water Matched Message to Personality Trait, At Scale
DAY TWO
Opening Keynote: Branding is Fundraising
Nonprofit All-Star Panel: Optimization Strategies for a Down Market
Unleashing Audience ROI Potential: Navigating, Executing, and Measuring an Omnichannel Campaign
Intent-Based Fundraising: How to Uncover New Donors and Raise More by Tuning Into Key Donor Signals
After Lunch Keynote: Email Marketing
Acquiring Sustainers Using Multiple Channels
A True Underdog Story: How a Simple Campaign Grew Into a Multi-Channel Giving Day
Closing Keynote: Ramp Up Your Active Listening for Maximum Success: How to Create Radical Connection with Every Audience