Production Week Speaker: David Padilla

David Padilla, President & Founder, CorePro Data Direct

David is the President and founder of CorePro Data Direct. With nearly two decades of experience in Direct Mail data processing and analysis, CorePro Data Direct has become a premium data services provider in the NOVA Metro area.

Past speaker at the 2019 Ruffalo Noel Levitz Conference and NOVA PCC’s PCC Week 2019, David has worked on thousands of non-profit organizations’ fundraising campaigns. He has also worked as an exclusive data services partner for multiple educational institutions including top-10 ranked Johns Hopkins University’s Office of Annual Giving.

David's experience includes working for a premier Direct Marketing agency in the Washington, DC Metro area that gives him a great foundation on direct mail best practices and strategies. He was later tasked with founding a full-service direct mail processing operation from the ground up. He has manned – and many times, serviced 🙂 – personalization and bindery equipment, giving him an advantage in the field.

David's approach to data includes using unique data parsing techniques to unlock specific data patterns and try to anticipate project needs. He dislikes the "garbage-in, garbage-out" data approach and loves consistent accurate executions for his clients.

David currently sits on the Executive Board for the Northern Virginia Postal Customer Council (NOVA PCC) and is a proud DMAW Member.

Register to hear David Padilla speak about Data Hygiene/Personalization at Production Week on Wednesday, April 21 from 1 - 2 PM EDT!