Production Week Speaker: Joanne Meredith
Joanne Meredith, Director, Annual Giving | University of Maryland
Joanne Meredith has more than 25 years of experience in fundraising, development, and direct marketing. She has worked at both public and private higher education institutions. Currently, Joanne is the director of annual giving at the University of Maryland. In this role, she manages a team that is responsible for increasing revenue and donors via direct marketing solicitations for 17 campus partners and central programs. Previously Joanne served as the director of annual giving at the University of Maryland Baltimore and as the director of integrated marketing at Johns Hopkins University and Medicine. Under her leadership, her Hopkins team set new fundraising and donor records raising nearly $60 million in revenue during her tenure. Direct response marketing revenue increased by 58% and donors went up by 28%. Before moving into higher education, Joanne worked in public television and radio as well as for one of the nation’s premier non-profit college access programs in Washington, D.C. Joanne and her teams have been recognized for their work as recipients of the CASE District II Silver Award for Best Practices in Educational Fundraising, the Silver Award for Fundraising Packages-Testing Young Alumni and the data-driven CASE WealthEngine Award for Overall Improvement in Educational Fund Raising. She is a member of the Executive Board for the Northern Virginia Postal Customer Council (NOVA PCC) and the American Advertising Federation– Baltimore.
Register to hear Joanne Meredith speak about Data Hygiene/Personalization at Production Week on Wednesday, April 21 from 1 - 2 PM EDT!