Crash Course on Integrated Marketing Case Studies
Below, please find links to the morning case studies from the September 30th 2014 Crash Course on Integrated Marketing. We also have some photos on Facebook. If you have any questions, please contact Eerik Kreek, DMAW Program and Marketing Manager at (703) 689-3629 or via email: eerik@dmaw.org.
Presentations
Case Study #1: Campaign Name: 2013 Year End Digital Campaign
Client: Wounded Warrior Project®
Victoria Bundy, Senior Strategist
CDR Fundraising Group
@toribundy
Case Study #2: Campaign Name: Health & Hope Matching Gift Campaign
Client: AmeriCares
Eric Overman, Vice President
Mal Warwick | Donordigital
@MalWarwickAssoc | @Donordigital
Christine Shilosky, Senior Account Executive
Mal Warwick | Donordigital
@MalWarwickAssoc | @Donordigital
Case Study #3: Campaign Name: Year End Matching Gift
Client: Fred Hutchinson Cancer Research Center, Seattle, WA
Patricia D’Alba Sabatelle, CFRE, Senior Vice President
Grizzard Communications Group, Inc
Case Study #4: Campaign Name: Spring Match Campaign
Client: African Wildlife Foundation
Paul Habig, Executive Vice President/Creative Director
SankyNet
@Sankyinc
Laura Cole, Account Executive
Sanky Communications
@Sankyinc