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anita-garimella-andrewsAnita Garimella Andrews is a senior Internet and software product management executive with almost 15 years e-commerce experience – most recently she was VP, E-commerce at Nutrisystem. She has expertise in building B-to-B and B-to-C platforms, social gaming and viral metrics optimization, search and advertising, user experience design, online marketing, and social networks. She currently is CEO of Sepiida, an Internet marketing optimization and product management services company, whose clients include Zynga Games Network, Haymarket Media, Coveroo, and Real WaterSports.

Anita holds a Master’s Degree in Computer Science from Stanford University with a specialization in Human-Computer Interaction. She earned her B.A. from New York University majoring in Politics with a minor in Mathematics. She is a member of the Mayor Nutter’s Digital Philadelphia task force and also on the Board of the Alliance of Women Entrepreneurs (AWE). She teaches product management and online marketing internationally.

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