Deborah Ager is a collaborative digital marketing leader with 12+ years of experience in tech, digital, and marketing. She works at the American Red Cross, where she built organic search and online advertising into profitable programs for two lines of business. As part of her work, she was responsible for training the Red Cross chapters and communicators to write for the web, while overseeing SEO for the Redcross.org website redesign and turning a holiday paid search campaign into a year-round profitable program. Ager’s digital marketing background includes the integration of search engine marketing, usability, web design, social media, email, and conversion optimization to achieve organizational goals.
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