Join Dr. Jo Golden and Tracey Holinka, MS, for a lively look at practical applications, possibilities, and potential perils surrounding Social Media success in fundraising today. Jo and Tracey are social scientists with more than 14 years of experience creating innovative learning opportunities, improving communication, and making the most of the Web. They reject guru-centric approaches to Social Media in favor of understanding basic human needs and teaching adaptable processes that you can customize to fit your current situation, goals, and resources.

Learn how to engage your target audiences and improve your outreach with a coherent content strategy and a realistic approach to integrating Social Media into your workflow. They will show you how to customize your own package of free and low-cost tools for listening to your target audience, managing your participation, and staying current in your field. You’ll walk away with a solid knowledge of essential principals and practices that will help you leverage your brand story and get your message out on the Social Web—without driving yourself crazy in the process.