Social Media Marketing Day
It’s not just tactics – it’s STRATEGY!
Thursday, June 23, 2011
8:30 am – 5:00 pm
Conference Center at Heart House | 2400 N Street, NW | Washington, DC
To download Pdf files of Presentations scroll to the program listed below the sponsors.
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SOCIAL MEDIA MARKETING DAY PROGRAM
DMAW Social Media Marketing Day Attendee List
Keynote Presenter:
Carie Lewis
Director of Emerging Media, Online Communications
The Humane Society of the United States
Why I Don’t “Like” You – Strategies and Tactics for Continued Social Engagement
10:15 AM – 11:30 AM
Session 1
Listen & Learn: Monitoring, Measuring and Managing Your Brand on Social Media
Moderator: Jim Jacobs, Red Engine
Casey Golden, Small Act
Danielle Brigida, National Wildlife Federation
Tammy Gordon, AARP
11:45 AM – 1:00 PM
Session 2
A Social Media Campaign: Strategy, Planning, Content and Implementation
Moderator: Kimba Green, White Lion Social
Heidi Hess, Ogilvy 360 Digital Influence
Kiera Wiatrak, Red Engine Digital
Holly Tennant, Living Social
Kathie Legg, Democratic National Committee
2:30 PM – 3:45 PM
Session 3
Social Media Toolbox: 10 Tools and Services Your Social Media Campaign Can’t Live Without
Moderator: Jim Jacobs, Red Engine
Beth Schillaci, Village Works
Tania Luciow, National Law Enforcement Officers Memorial Fund
James Servino, Human Rights Campaign
4:00 PM – 5:00 PM
Session 4
Best Practices for Engaging on Facebook, Twitter, LinkedIn, YouTube and Blogs
Moderator: Kimba Green, White Lion Social
Dan Mecchi, Under Armour
Jo Golden, PhD, Chaos to Clarity
Heather Shelby, Environmental Defense Fund
Daria Steigman, Steigman Communications
