The Great Debate: Channel Wars
Red vs. Blue, Old vs. New
5:00 pm – 8:00 pm
Location:
National Press Club
529 14th Street, NW
Washington, DC 20045
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In a world of ever changing technology and in an election year where more money will be spent and raised on and offline, what role will each of the channels play? Will online dominate the news like it did for Obama in 2008? Will the record breaking direct mail numbers for both parties help revive the USPS? Will anyone have a land line by the time November 2012 rolls around? These topics and so many more will be addressed by the experts who know – the folks in the trenches doing the work.
Moderator
Kim Cubine, President, Chapman Cubine Adams + Hussey
Kim has nearly twenty years’ experience managing the offline and digital strategies for political groups like NARAL Pro Choice America, the Democratic National Committee and Obama for America. In addition, Kim has added her expertise to diverse groups such as AARP, Environmental Defense Fund, The Wilderness Society, Whitman Walker Clinic and PBS television. As President of CCAH, Kim also manages the day-to-day operations for the company.
Her innovative approach to targeting, creative, online strategies and telemarketing have earned her recognition from her colleagues throughout the industry. Her team and their clients have been recognized with Golden Innovator Awards from Convio, has been designated with “Lifetime Achievement Award” by Marketing Sherpa, numerous Maxi Awards by the Direct Marketing Association of Washington, an International Echo Award and several Pollie Awards from the Association of Political Consultants.
Panelists
Adam Conner, Associate for Privacy and Global Public Policy, Facebook
Adam Conner is the Associate Manager for Public Policy in Facebook’s Washington DC office, where he focuses on government and political outreach and directed the company’s election efforts in 2008, 2010 and 2012. In 2009 Politics Magazine named him one of their “Rising Stars,” in 2010 MSNBC named him to the BLTWY Power List: 35 people under 35 who changed DC in 2010, and in 2011 the Diplomatic Courier named him one of the “Top 99 Most Influential International Professionals Under 33.” Prior to opening Facebook’s Washington DC office, Adam was the Director of Online Communications for Congresswoman Louise Slaughter, Chairwoman of the Rules Committee in the U.S. House of Representatives. He previously served as the Deputy Director of Online Communications for Forward Together, the presidential exploratory committee for former Virginia Governor Mark Warner. Adam holds a bachelor’s degree in political communication from the George Washington University and hails from Los Alamos, New Mexico.
Kim Postulart, Director of Marketing for the Democratic National Committee
As the daughter of a Nurse who is very active in her union, Kim comes by her progressive grassroots instincts naturally. She came to DC to study international relations but was hooked on American politics after an internship where she worked on programs such as NARAL, Clinton/Gore and the Democratic National Committee. After several years honing her craft at Chapman Cubine Adams and Hussey, Kim joined the marketing team at EMILY’s List where she helped elect democratic women to office. In 2003 Kim left to lead the marketing team for the John Edward’s presidential campaign. She joined the DNC as Marketing Director in 2005 and has raised record amounts for the party ever since.
Jim Rowley, Director of Marketing for the Republican National Committee
As Director of Marketing for the Republican National Committee (RNC), Jim Rowley is responsible for the management of the direct marketing fund-raising department – which includes the direct mail, telemarketing and Internet programs. In 2003-4 Jim served as the Deputy Director of Finance for Direct Mail and Phones for the Bush-Cheney campaign. Jim has worked at the RNC off and on since 1994 and has 18 years of direct marketing experience.
Michael Sabat, VP of Business Development and Account Management for Mobile Commons
Michael is an award winning strategist from Mobile Commons who has helped hundreds of progressive organizations with their mobile initiatives. The mantra at Mobile Commons is to create simple yet powerful tools for creative people and see what they come up with! Michael has worked with these creative people at organizations like Organizing For America, The City of San Francisco, American Public Media, AARP, HRC and the Humane Society of the United States.
Eric Wilson, Director of Congressional Clients & Digital Advertising, Engage
Eric moved to DC in February of 2007and started on Capitol Hill as a Policy Analyst for the House Republican Policy Committee. While working for Rep. Thaddeus McCotter, Chairman of the HRPC — an elected leadership post — he was introduced to the emerging realm of social media, which House Republicans lead the way in embracing.
Eric was also the Executive Director of the Congressional Health Care Caucus under the leadership of Rep. Michael C. Burgess, M.D. (R). He joined the Engage Team in December of 2009 and his focus is on Congressional clients and digital advertising. In 2010, he spearheaded the effort for Engage candidates to capture three of the six most competitive districts in the country.
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