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Special event
Jul 31
8:00AM

$785 Members
$895 Non-members

201 Waterfront St, National Harbor, MD 20745
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2018 Bridge to Integrated Marketing & Fundraising Conference

 

THE ART & SCIENCE OF FUNDRAISING & MARKETING:
DISCOVER THE BEST MIX!

In today’s environment, fundraisers and marketers must rely on a balance of creative ideas and data-driven analytics to maximize their effectiveness. Find the best mix for your nonprofit at the Bridge Conference!

The Bridge Conference is the premier conference of, by and for fundraising and marketing professionals. It’s a vast, immersive and uniquely comprehensive experience for the latest strategies, techniques and innovations in direct response and major donor fundraising.

This year, more than 2,200 of the brightest, most creative and most experimental fundraising professionals from every sector of our industry will gather for three enlightening days of dynamic keynotes, panels, workshops, networking events and more.

At the Bridge Conference you will learn:

  • New strategies and proven methods
  • Get timely advice and timeless wisdom, and
  • Hear original voices and unchanging truths

So unlock your creativity and discover your mix for groundbreaking success in 2018 and beyond. Get yourself to Bridge 2018!


Thank you to our additional sponsors!

Aisle Flag & Floor Markers
Integral

Directional Signs Sponsor
Epsilon

Advanced Executive Track Sponsor
Schultz & Williams

Registration Sponsor
Chapman Cubine and Hussey

Community Service Project Sponsor
Care2

Refreshment Break Sponsors
RKD Group
RWT Production

Early Morning Coffee Sponsor (Wednesday)
Direct Mail Solutions

Sustaining Sponsor
AMi Direct
CP Direct
Resource One
ShipShapes

Professional Resources Center Sponsor
Development Resources Inc.

Education Track Sponsors
Avalon Consulting Group
Hazen, Inc
Impact Communications
Integrated Direct Marketing LLC
M+R
Mal Warwick | Donordigital
MINDset direct
MKDM
The PMG Family
PMX Agency
Production Solutions
Pursuant
ROI Solutions
TrueSense Marketing
Vantiv, Now Worldpay

Hotel Door Hanger Sponsors
Wunderman Data Products
The Production Advantage

Solutions Showcase Educational Program Sponsor
Key Acquisition Partners

Meet The Experts Sponsor
Public Interest Communications

Patron Sponsor
ALC
Blakely Inc.
Concord Direct
Stephen Thomas Ltd

Raffle Sponsors
Newport ONE
Nova Label Co., Inc.
Wunderman Data Products

Friend Sponsor
NeonCRM

 

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Speakers

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Shankar Vedantam, NPR's Science Correspondent & Host, Hidden Brain podcast

Opening General Session Keynote
The Hidden Brain & Generosity
Wednesday, Aug 1 – 9:30AM

Humans are hard-wired to be altruistic. Being generous produces happiness. Yet, why do many people hesitate when it comes to donating to nonprofits or helping the less fortunate? How can psychology and neuroscience – aka. the “hidden brain” – teach organizations about eliciting generosity? This presentation combines case studies, scientific research and practical how-to’s. We will also explore insights into the nature of effective communication – and look at how miscommunication can affect the performance of organizations.

NPR science correspondent, Shankar Vedantam, offers unique insights into how our unconscious biases – what he calls the hidden brain – affect the decisions we make both personally and as groups and organizations. He bases these insights on data, not on psychological theories of the subconscious. Few speakers bring such a trove of breakthroughs in social science research to their audiences’ concerns.

The Hidden Brain. Like a puppeteer behind a curtain, the hidden brain shapes our behavior, our choices, and the course of our relationships. But unconscious biases don’t just live in our individual brains; they also influence the success or failure of our organizations. In his presentations, as in his book The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives, Vedantam reveals these unconscious patterns and he lays out ways in which we can avoid the mistakes they often cause.

Shankar Vedantam is National Public Radio’s social science correspondent and the host of the Hidden Brain Podcast. NPR is going to offer Hidden Brain as an hour-long radio show starting October 2017. He spent ten years as a reporter for The Washington Post and wrote the Post’s Department of Human Behavior column from 2007 to 2009. He served as a fellow at the Nieman Foundation for Journalism at Harvard University from 2009 to 2010.

The recipient of numerous awards, Shankar has lectured at Harvard University and Columbia University, served on the advisory board of the Templeton-Cambridge Fellowships in Science & Religion, and been a senior scholar at the Woodrow Wilson International Center for Scholars in Washington.

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Bernard Ross, Director, The Management Centre

Thursday Morning General Session
Using Neuroscience to Maximize Your Effectiveness in Fundraising and Advocacy
Thursday, August 2 | 9:30AM

Bernard works mostly with larger international nonprofits on strategy – helping them to develop breakthrough ideas to tackle the world’s largest challenges. His customers include: IFRC, ICRC, MSF, and UNICEF International. He has written four prize-winning books, and a new one is due out in 2017 on decision science – bringing evolutionary psychology and behavioral economics to bear on in the broad social space. In this book he will look at how this knowledge can not only influence fundraising but also campaigning and broader social objectives – such as helping people to make good health choices and low income individuals to make good financial choices. Bernard teaches seminars and workshops on behavioral marketing.

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Geoff Peters, CEO, The Moore DM Group

Thursday Morning General Session
Using Neuroscience to Maximize Your Effectiveness in Fundraising and Advocacy
Thursday, August 2 | 9:30AM

Geoff and his team work with more than 100 nonprofits to improve and expand their fundraising. He works in direct mail, direct response television, digital marketing, inbound and outbound telemarketing, social networking, corporate and cause marketing, nonprofit list brokerage and management, deferred giving, workplace giving, and strategic planning. He is the chief scientist of a US based neurofundraising laboratory that uses: galvanic skin response (GSR), facial response analysis (microexpressions), high definition eye-tracking, and implicit reaction time (IRT) equipment to measure the effect of both static (paper and webpage) and dynamic (video) solicitations on brain responses. Geoff teaches workshops and master classes on neurofundraising.

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Allison Massari, International Keynote Speaker, Executive Coach & Award Winning Visual Artist

The Final Brushstroke – Closing General Session & Reception
The Survival Guide to Being Human℠ — and the Art of Happiness
Thursday, August 2 | 3:15PM

Hailed as “phenomenal”, “authentic”, and “life-changing”, Allison Massari’s riveting and deeply moving keynote inspires and captivates audiences, offering tools for managing change and adversity despite turbulent times. As the survivor of two life-threatening car accidents, one where she suffered second and third degree burns on over 50% of her body, Allison weaves potent life-lessons, humor, and gratitude into her content rich keynote. She has been named one of the Top Ten Best Motivational Speakers in North America by Meetings and Conventions Magazine and has forged her path to success with creativity, tenacity, and a deep appreciation for her experiences. As an international keynote speaker, executive coach, and award winning visual artist, Allison Massari ignites vitality, inspires confidence, and offers essential tools for self-mastery to audiences worldwide.

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