Special event
May 02
9AM - 5PM


The City Club of Washington, DC
555 13th Street, NW
Washington, DC 20004
View map


Data Strategy Forum

Learn the strategies you need to succeed in this multi-channel world! If you work with nonprofits, B2B, B2C, associations or political campaigns, you no longer can afford to have a narrow viewpoint. You have to look at the entire picture – get the 360° view!

Attend DMAW’s 2018 Annual Data Strategy Forum to open your eyes to:

  • Digital solutions in an omni-channel campaign
  • The value of Google Grants
  • Discover how Facebook and other social listening strategies can work for you
  • Master Match-back Reporting & Attribution
  • And more!

DMAW’s Data Strategy Forum will give you the 360° view – the data resources – you need to ensure successful campaigns!

Early Bird rate lasts until March 23 Register today to save 15%
Seating is limited to 100 professionals who want to improve their data strategy!

Hotel – Please note, a limited number of hotel rooms are being offered at discounted rates at the Grand Hyatt Washington for DMAW Data Strategy Forum attendees. To view options, pricing and availability, please click here.

Sponsorship opportunities available.
Call 703-689-DMAW (3629)


9:00-9:45 AM — Registration and Breakfast/Networking –Washington Foyer

9:45-10:00 AM — Welcome Remarks — Washington Room

10:00-11:00 AM — Keynote Address: Think Like a Fan: Invest in Your Fans So They Invest in You — Washington Room
Lee Elias, Author, Entrepreneur, Marketer, Sport Coach and Adjunct Professor Drexel Universtiy

11:00-12:00 PM — Concurrent Breakout Sessions I

Breakout Session 1A — Jefferson Room
Learn from the Experts: Non-Profit Agencies that Specialize in Digital Marketing
What are nonprofits using as digital solutions? What is working? In the age of Multi/Omni-Channel campaigns, where is digital marketing headed? Learn from the agencies that answer these questions every day!


  • Justin McCord, RKD
  • Eric Overman, VP Digital Strategy, Mal Warwick DonorDigital
  • Panelist from Chapman Cubine and Hussey

Breakout Session 1B — Presidential Dining Room
Using Data, Analytics, and AI to Define the Customer Journey
How do you serve the right messages to the right person at the right time? What data, tools, and new developments are improving campaign results and building effective customer relationships The future is here…and this is it!


  • Adam Martel, Gravyty

12:00-1:30 PM — Lunch & Keynote Speaker — Washington Room

1:30-2:00 PM — Networking Break — Foyer

2:00-3:00 PM — Concurrent Breakout Sessions II

Breakout Session 2A — Jefferson Room
Facebook Fundraising/Social Listening Strategies
Facebook has 2 billion active monthly users and the Internet generates a veritable tsunami of social activity. You want to harness social insight to create responsive campaigns. Here are the experts that will teach you how!


  • Tim Kachuriak, Chief Innovation Officer, NextAfter
  • Jamie Mueller, Business Development Manager of Digital and OmniChannel Solutions, Blackbuad/
  • Lisa Fera, Management Consultant, Allant Group
  • Steve Maughan, Senior Director of Planned Gifts and Estates, The Humane Society of the United States

Breakout Session 2B — Presidential Dining Room
Growing Your Program with Advanced Attribution and Reporting
Have your direct mail campaigns lead to online donations? Can you reasonably assess where your multi-channel budget has impacted response and ROI? What reporting clarifies these facts? See how leading agencies and analytics address these crucial challenges.


  • TJ Hillinger, Vice President, Avalon Consulting
  • Ashley Hansen, Vice President of Growth, Frakture
  • Philip Schmitz, Chief Operating Officer, Charity Engine

3:00-3:30 PM — Networking Break — Foyer

3:30 – 4:30 PM — Concurrent Breakout Sessions III

Breakout Session 3A — Jefferson Room
Renting Lists in the Age of Modeled Data
Direct Response list owners and managers, facing database competition, are challenged to generate new rental opportunities and revenue. What can be done to reverse declining usage and accelerate the value of “traditional” lists? Here are the experts leading the revival!


  • Lenny Medico, Senior Vice President, Lake Group Media
  • Denise Hubbard, Vice President, Names in the News
  • Matt Hafer, Founder, DonorBureau
  • Olivia Smith, Vice President, Wiland

Breakout Session 3B — Presidential Dining Room
Turning Web Traffic into Direct Mail Conversations
Instead of working to identify prospects for your campaigns…are they already knocking on your door? Can you convert your web traffic into a stream of meaningful acquisition data? Can web traffic be used for other purposes as well? Leading technology companies share how they extract performance from this very valuable data!


  • Allen Abbot, Chief Operating Officer, Navistone
  • Adam Solomon, Chief Product Officer, PebblePost
  • Mary Getz, Vice President, Jackson River

4:30 – 5:00 PMTown Hall

5:00 PMDMAW Happy Hour/Networking Reception

(Agenda subject to change.)



Sponsorship opportunities are still available but are limited, to view click here


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Lee Elias, Author, Think Like A Fan

Entrepreneur, Sports Coach, and Adjunct Professor, Drexel University.

Lee Elias’s credentials are rooted in sports, marketing, and management which has allowed him to build a unique skill set through his professional experience. He is the founder of Game Seven Group, an organization that works with leaders to help them unlock excellence, reach their potential, and ultimately win using the spirit and culture of a professional sports organization. Starting in 2010, he worked for LocalEdge, a Division of Hearst Media Services. With the company, he helped small-to-medium-sized businesses create digital plans focusing on search engine optimization, search engine marketing, social media marketing, and mobile marketing, among other solutions. Lee was also responsible for development of new consultants and assisting with product development, marketing, product expertise, and public speaking.

Lee is the award-winning author of WIN: What Every Team Needs to Know to Create a Championship Culture (released in 2017) and Think Like a Fan: Invest in Your Fans So They Invest in You (released in 2015).


Justin McCord, Vice President, Digital & Marketing Strategy, RKD

Justin is an industry leading strategist for integrated marketing, with more than a decade of guiding commercial and nonprofit organizations to insight-driven results.

As a strategist at RKD, Justin works closely with a number of nonprofit organizations to unlock their potential in digital marketing and fundraising through a mix of channels and optimizations, providing both strategic planning expertise and management of marketing solutions to help meet individualized client goals.

Prior to joining RKD, Justin lead integrated marketing programs in professional soccer, minor league baseball and media. He earned both a B.A. in Speech Communications and Telecommunications and an M.S. in Education at Baylor University.

Justin is a frequent speaker and contributor within the nonprofit marketing industry.


Adam Solomon, Chief Product Officer, PebblePost

Adam Solomon is Chief Product Officer at PebblePost. He oversees product strategy, development and execution as PebblePost rapidly expands into new verticals and markets. Adam joined PebblePost as vice president of product in 2016 and was promoted to CPO less than a year later.

Prior to PebblePost, Adam was General Manager of Core Audience, the programmatic advertising and audience solutions business unit of Hearst; VP of Digital Ad Products & Solutions for Time Inc.; and VP of Digital Ad Products & Technology at Viacom Inc.

His diverse background includes stints as an aerospace engineer and patent attorney with a doctorate in intellectual property law, plus 20 years in consumer media and marketing. Adam is co-inventor on four U.S. patents issues related to interactive video advertising technology based on his work at Viacom Media Networks.

Adam holds a J.D. and a Master’s in Intellectual Property Law from UNH School of Law, and a B.S. in Aerospace Engineering from SUNY Buffalo.


Ashley Hansen, Vice President of Growth, Frakture

As Vice President of Growth, Ashley oversees business development, client services and marketing at Frakture. Frakture is empowering nonprofits to transform their reporting and data operations using robots and data warehousing and working with organizations such as the AARP Foundation, PBS, Amnesty International USA and Food & Water Watch. Before diving into data automation, reporting and integration, Ashley worked at Care2 helping nonprofits win advocacy campaigns and raise more money. Ashley started her career at the Student Conservation Association seeing first hand the challenge of getting nonprofit systems to integrate with each other and the power of centralized reporting. When Ashley isn't working, you'll find her hiking, enjoying a local coffee shop or playing board games.


Philip Schmitz, Chief Executive Officer and Founder, BIS Global

Philip Schmitz, is Chief Executive Officer and Founder of BIS Global, makers of the CharityEngine Donor Management Software platform. As chief architect of CharityEngine, he has personally developed some of the most advanced technologies in the nonprofit space for both multi-channel data attribution and for large volume recurring payment processing.

Mr. Schmitz created the CharityEngine non-profit software management platform as part of the BIS Global suite of integrated business applications and hosting services. His expertise includes cloud software; datacenter & cloud delivery services; payment processing & ecommerce; donor & retail integrated CRM Platforms; and reporting & analytics. Prior to founding BIS Global, Mr. Schmitz was successful in bringing several large scale web-service initiatives from concept to fruition; from implementing the first distance-learning portal for the largest voluntary professional association in the world – to the development of multiple integrated application services for a leading provider of secure online voting and constituent advocacy software. Mr. Schmitz holds a B.S. from the University of Maryland’s top-ranked Decision and Information Systems specialty program. He and his wife live in Potomac, Maryland with a cute little daughter and an enormous French Mastiff.


Steve Maughan, Senior Director of Planned Gifts and Estates, Humane Society of the United States

Steve Maughan is currently the Senior Director of Planned Gifts and Estates for the Humane Society of the United States where he provides the strategic vision for HSUS’s planned giving program as well as its affiliates Fund for Animals, Wildlife Land Trust, Doris Day Animal League, South Florida Wildlife Center, Project Chimps, Humane Society International, and The Humane Society Legislative Fund.

Prior non-profit work includes leading the national planned giving program for Oxfam America and serving as the Northern New England Planned Gifts Director for the American Cancer Society.

Steve also has more than 20 years’ experience in the financial services business where he was employed in various investment sales positions with Morgan Stanley, Charles Schwab and a privately held options strategy firm.

Graduate of Kalamazoo College – Political Science
Former financial brokerage series 6,7,8 and 63 licenses.


TJ Hillinger, Vice President and Director of Analytical Services, Avalon Consulting

TJ came to Avalon in 2004 from NARAL Pro-Choice America, where she managed a 250,000-member integrated direct mail, telemarketing, and online direct marketing program, as well as a large state affiliate fundraising program. It was at NARAL that TJ discovered her passion for direct marketing and decided to make this her career.

After many years in Avalon’s Client Services, in 2015, TJ took on the position of director of the Analytics Department—giving her the opportunity to focus on her primary interest: analytics. In this capacity, she enjoys working with all of Avalon’s clients to leverage data to improve their multi-channel fundraising and marketing programs.

TJ relocated to Durango, CO in 2008 after a six-month sabbatical, which she spent backpacking through Asia with her husband, Bill. Out of the office, she enjoys hanging out with Bill and their son Zane, her two dogs and one cat, and—depending on the season—snowboarding or mountain biking.


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