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LATEST ARTICLES & RESOURCES

What Socrates Can Teach You About Direct Marketing

I think we’d all agree that Socrates was right: We must continue learning in order to meet our greatest potential. And when you first start out in fundraising, you’ll find there are a ton of places to turn for educational information. There are countless articles in industry publications, conferences and 101 sessions abound, and vendor Read more >

Integrated Marketing Tactics for Donor Cultivation – A Case Study

By Jim Jacobs There were many key takeaways from DMAW’s February Lunch and Learn, “The Value of Cultivation: an American Farmland Trust (AFT) Case Study.” First, is that the value of effective personalized communication with your donors, as well as showing appreciation, should never be underestimated. In addition, several other Read more >