Welcome to the DMAW!
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas.
This full day seminar provides a thorough understanding of the essentials of the direct marketing effort and more. The all-important “What’s” and “How’s” that go into a successful direct marketing program. The attendees will come away with proven techniques and practical knowledge which will immediately enhance their understanding of the complete direct mail process. Taught by industry leaders, you will take away important information and answers to questions such as:
What goes into a strong creative offer?
What is the right list and how can I find it?
What data hygiene/processing options are right for your organization?
What can you do to ensure effective and cost efficient production?
How can I best handle the ...
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Mar 19, 2014
Mar 20, 2014
Lunch & Learn: From the Acknowledgement to the 2nd Ask
May 01, 2014
Test THIS…Don’t Test THAT
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LATEST ARTICLES & RESOURCES
Learning From MAXI Excellence
By Stephen Godbout It’s MAXI Season and time to start looking at the winners, which can be as simple as a postcard … or just the right combination of message and integration … or an astounding 21,500,000 email campaign with a mere 0.14% unsubscribe rate. That’s what we learned last Thursday at DMAW’s “Case Studies from MAXI Award Read more >
DMAW/EF Professor’s Institute 2014
What entices twenty-nine Marketing Professors from sixteen different Universities to brave ‘Polar Vortex 2014’? Why would anyone (especially well-educated professors) give up vacation time to convene for a two day conference… especially the week before classes begin, in temperatures well below the freezing mark? They’re crazy! You Read more >