Special event
Apr 16
1 - 2 PM EST


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Webinar: The Budgeting Funnel: Budgeting for a Multi-Channel World

The pathways to acquisition, renewal, sustainer, and mid-level are no longer linear. You have to build strategies, budgets and plans that align with each stage of the donor journey. From awareness to acquisition and retention, online and offline, your channel investments need to be optimized for each stage of the supporter journey and your budgeting needs to be flexible enough to adapt.

In this session, we will help you understand the roles each channel plays in the donor journey , the best ways to create an integrated budgeting document, and how to maximize your return on investment.

Attendees will learn:

  • Goal setting for each stage of the supporter journey
  • Budgeting to reach each goal of and balancing digital and offline investments
  • Staying flexible and being dynamic
  • Going beyond RFM: Building audiences for better targeting and personalization, matching investment to value.

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Jessica Harrington, President, The Harrington Agency

Throughout the nonprofit universe, Jess is known as one of the industry’s most dynamic, exciting fundraisers. She’s admired for her ability to pull truth from raw data, for her determination to seize every challenge as an opportunity, and for her bedrock belief that “best practices” are only the launching point for the results-boosting advances she creates. Jessica’s secret? Her razor-sharp analytical exterior hides a bleeding heart; she’s motivated by the desire to leave a better world for her children. Her list of current and former clients is long and glowing; her successes in the field are legendary.


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