Thank you for participating in DMAW's Multi-Channel Mini-Con, the nonprofit sector’s destination event for multi-channel strategy, education, and thought leadership. We greatly value the time and expertise of all our presenters. To download their slide presentations, please click on each of the links below:
Day One
– How Operation Smile Used Omnichannel Marketing to Maximize Donor Engagement at all Levels of the Funnel
– Email Optimization
– Mini-Con Exclusive: 2024 DAF Fundraising Report
– From Silos to Synergy: Creating Alignment Across Teams from Within
– Where Did the Donors Go? Meet Donors Where They Are; Social Media
– Strategies for Engaging Younger Donors
– Digital Printing: Not Your Grandmother's Direct Mail Appeal
– Boys Town and Fundraise Up Case Study: Harnessing New Technologies and Platforms for Digital Fundraising
– BEATS Model for Attribution
– Unlocking Fundraisers: A Deep Dive into the Relationship Between Fundraiser Behavior and Donor Engagement
Day Two
– Creative Rule Breaking for Direct Mail Nerds
– Tables Have Four Legs: Ensuring Your Program Isn’t Dependent on One Channel
– Bold Idea: Responsive Tactics to Retain Today's Donor – The Surprisingly Simple Strategy to Improve Donor Retention
– Nonprofit All-Star Panel: Innovation in Action
– Power Hour 1A: B2C Test Ideas for Nonprofits
– Power Hour 1B: Direct Response is Your Major Gift Pipeline
– Power Hour 2A: Gaming Fundraising 101
– Power Hour 2B: Programmatic and Triggered Direct Mail
– Power Hour 3A: Lessons for Charitable Mailers From The Political Market
– Power Hour 3B: Embracing Cutting-Edge Technology to Curate Moving Omnichannel Experiences
– Maximizing Nonprofit Impact: Real-World AI Applications for Efficiency and Productivity
– All I Really Need to Know I Learned Through Direct Marketing: Navigating anxiety and burnout to live a mission-driven life