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A Blueprint for Social Media Success

The DMAW Presents a Webinar

September 14, 2010
12:00pm – 1:00pm
Members: Free!
NonMembers: $49

Click here for details and registration information for the Webinar.

Many nonprofits are dabbling in the practice of social media, but the question remains: how can nonprofits be truly successful in social media? What does success look like, anyway? Will we raise any money with this? Is that what’s important? How should we budget for it? This session will answer those questions by providing a blueprint for nonprofit success in social media. Speaking from their history in social media for nonprofits, the session leaders will discuss topics including:

  • Defining success for social media
  • Ways to achieve ROI
  • Epic brand campaigns (think Evolution or Old Spice) versus grassroots movements – what really works?
  • Different types of social media and how they’re useful
  • Percentage of marketing investment for social media

Speakers: Scott VanderLey, Director of Strategy Development, Russ Reid

As a leader in Russ Reid’s digital practice, Scott currently provides web fundraising strategy and execution for clients including the American Red Cross and Operation Smile. Prior to joining the Russ Reid team, Scott served as World Vision’s senior director for web marketing and user experience, owning user experience for as well as leading social media, SEM/SEO, web advertising and email strategy for the organization. Scott’s 10 years of service at World Vision also included leadership roles over television, retail and print marketing. Previously, Scott also provided direct marketing expertise to a variety of non-profit clients with the Seattle-based Domain Group, and served in public relations for Microsoft’s Internet Platform and Tools Division as part of Kaufer Miller Communications in Bellevue, Washington.

Shari Goetsch, Director of Marketing,

Prior to joining as director of marketing, a Shari led the web marketing team for World Vision, along with direct mail and catalog acquisition, and retail marketing. She has an organizational perspective on how social media meets an organization’s priorities and objectives. Having spent the last year helping startups establish their online brand and funding, Shari can speak to the difference in how social media should be integrated into the marketing efforts of an organization, depending on the organization’s life cycle.