Digital Marketing
What music videos can teach us about digital marketing right now
Life imitates art, oddly at times. As we round the corner to end 2020, I’m looking anywhere I can for inspiration. In other words, recently I found myself in a YouTube rabbit hole and uncovered some amazing parallels to the state of nonprofit marketing right now. Virtual Insanity. More than two decades ago, Jamiroquai exploded…
Read MoreThe Digital Fundraiser’s Blind Spot
The Digital Fundraiser’s Blind Spot You may not realize it, but you and I have blind spots. And I don’t mean metaphorically (at least not yet), I mean your eyes literally have areas where they can not see. Most of the time, our blind spots are unrecognizable—but they are very real—and I am about to…
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