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The Thing About Premiums – Part II

The Thing About Premiums – Part II Part II: Using Premiums to Retain Donors  Ok, so you can get more donors at a nice investment using premiums.  You can even get economies of scale on production, lowering cost per piece because you can find more names to mail.  But now you have a lot of…

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The Thing About Premiums – Part I

The Thing About Premiums – Part I What is it about premiums that seems to create such angst and disdain? I’ve seen articles that compare direct mail premiums to crack, that say they are ruining the relationship between non-profits and their donors, basically using unethical practices to trick or coerce donors out of their money.…

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