Skip to content

Reflections of the DMAW Multi-Channel Mini-Con

Reflections of the DMAW Multi-Channel Mini-Con by Richard Geiger, Senior Vice President, Data Axle Nonprofit Wow! What an excellent experience and program at the inaugural Multi-Channel Mini-Con. Why? The assembly of forward thinking leadership and strategy sessions mixed with the frank and practical made this a gathering with actionable outcomes. Important to the experience was…

Read More

Spotlight on MAXI Awards 2023

Spotlight on MAXI Awards 2023 by Christa Chappel Biffle, Account Manager, Co-op, Lautman Maska Neill & Company What happens when the direct mail stars align, when a successful tried-and-true format, a matching gift, and client collaboration come together? Gold! Summertime is always a difficult fundraising time of the year, but the Summer Meals Campaign has…

Read More

How a Simple Campaign Became a Multi-Channel Success

Let’s Make a Giving Day a Heartwarming Multi-Channel Success Story by Angie MacAlpine, Vice President/Creative Director, TrueSense Marketing If you’ve been in direct marketing fundraising for more than a few years, you’ve seen giving days grow exponentially in popularity. And not just GivingTuesday. Everyone is getting in on the action. Personally, I love the energy,…

Read More

Digital Versus Direct Mail

Digital Versus Direct Mail by Kevin Schulman, Founder of two behavioral science agencies, DonorVoice and DVCanvass, and Managing Editor for Agitator blog How does a digitally native charity approach direct mail? Differently. charity: water wanted to test direct mail, but not simply as a stand-alone, fulfillment route. They wanted a brand-building, tactile touchpoint adding to…

Read More

Navigating the Monthly Giving Unknown

Navigating the Monthly Giving Unknown by Erica O’Brien, co-owner of Fuse Fundraising Group Monthly giving is like space exploration….a few years ago, very few were doing it, but today, everyone is. The reason is clear.  These mighty programs are well-known for their powerful metrics and ROIs.  And with growing external disruptors fueling additional fundraising challenges,…

Read More

Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn

Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn by Polly Papsadore, Senior Vice President of Business Strategy, PMG Capturing and using meaningful donor-first data drives future engagement. That’s the key takeaway from last month’s DMAW Lunch & Learn on “The NEW Art & Science of Donor Retention” presented by…

Read More

Reaching donors when you don’t have an “Aunt Bertha”

I had the pleasure of attending the DMAW Annual Meeting and hearing from keynote speaker Nancy Harhut about how to hack the brains of donors, members, and other humans. It was fascinating! Nancy shared a story about where her interest in fundraising began – at age eight when, incentivized by a banana-seat bike prize, she…

Read More

A mail donor and a digital donor walked into a bar…

If your first reaction to the title above is, “I don’t get it, is that a joke?”, then you likely were not among fortunate, dedicated marketers, who braved the region’s first snow dusting of the season to attend this month’s DMAW Lunch and Learn, “Digital First: Why Translating DM Content Just Won’t Cut It!” While…

Read More

It’s not your grandma’s telefundraising anymore!

When I talk to younger fundraisers, they often say: “Why would I use the phone? I never answer it.”  Not surprising –  they’re just like our sons, who are now 29 and 31 years old. But herein lies the problem. What you as a (young) person may think to be true may not actually be…

Read More

Bridging the Gap: Cheers to Our Volunteers

The Bridge Conference. If you made it there this year, you probably are feeling like I am—inspired by great speakers, armed with new ideas and energized by meeting with both old and new colleagues. Well-done conferences, like weddings, appear seamless as an attendee. But for anyone who has worked at one—as a speaker, in a…

Read More