Programs & Events
Reflections from the DMAW Multi-Channel Mini-Con
Reflections from the DMAW Multi-Channel Mini-Con Editor’s note: We’re excited to repost this insightful blog from last year’s Multi-Channel Mini-Con, as the strategies, lessons, and takeaways remain just as relevant today. Dive in for a refresher, and don’t forget to check out the registration link at the bottom to secure your spot for this year’s…
Read MoreNavigating the Monthly Giving Unknown
Navigating the Monthly Giving Unknown by Erica O’Brien, Principal & Co-Owner of Fuse Fundraising Group Monthly giving is like space exploration… a few years ago, very few were doing it, but today, everyone is. The reason is clear. These mighty programs are well-known for their powerful metrics and ROIs. And with growing external disruptors fueling…
Read MoreReflections of the DMAW Multi-Channel Mini-Con
Reflections of the DMAW Multi-Channel Mini-Con by Richard Geiger, Senior Vice President, Data Axle Nonprofit Wow! What an excellent experience and program at the inaugural Multi-Channel Mini-Con. Why? The assembly of forward thinking leadership and strategy sessions mixed with the frank and practical made this a gathering with actionable outcomes. Important to the experience was…
Read MoreSpotlight on MAXI Awards 2023
Spotlight on MAXI Awards 2023 by Christa Chappel Biffle, Account Manager, Co-op, Lautman Maska Neill & Company What happens when the direct mail stars align, when a successful tried-and-true format, a matching gift, and client collaboration come together? Gold! Summertime is always a difficult fundraising time of the year, but the Summer Meals Campaign has…
Read MoreHow a Simple Campaign Became a Multi-Channel Success
Let’s Make a Giving Day a Heartwarming Multi-Channel Success Story by Angie MacAlpine, Vice President/Creative Director, TrueSense Marketing If you’ve been in direct marketing fundraising for more than a few years, you’ve seen giving days grow exponentially in popularity. And not just GivingTuesday. Everyone is getting in on the action. Personally, I love the energy,…
Read MoreDigital Versus Direct Mail
Digital Versus Direct Mail by Kevin Schulman, Founder of two behavioral science agencies, DonorVoice and DVCanvass, and Managing Editor for Agitator blog How does a digitally native charity approach direct mail? Differently. charity: water wanted to test direct mail, but not simply as a stand-alone, fulfillment route. They wanted a brand-building, tactile touchpoint adding to…
Read MoreFresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn
Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn by Polly Papsadore, Senior Vice President of Business Strategy, PMG Capturing and using meaningful donor-first data drives future engagement. That’s the key takeaway from last month’s DMAW Lunch & Learn on “The NEW Art & Science of Donor Retention” presented by…
Read MoreReaching donors when you don’t have an “Aunt Bertha”
I had the pleasure of attending the DMAW Annual Meeting and hearing from keynote speaker Nancy Harhut about how to hack the brains of donors, members, and other humans. It was fascinating! Nancy shared a story about where her interest in fundraising began – at age eight when, incentivized by a banana-seat bike prize, she…
Read MoreA mail donor and a digital donor walked into a bar…
If your first reaction to the title above is, “I don’t get it, is that a joke?”, then you likely were not among fortunate, dedicated marketers, who braved the region’s first snow dusting of the season to attend this month’s DMAW Lunch and Learn, “Digital First: Why Translating DM Content Just Won’t Cut It!” While…
Read MoreIt’s not your grandma’s telefundraising anymore!
When I talk to younger fundraisers, they often say: “Why would I use the phone? I never answer it.” Not surprising – they’re just like our sons, who are now 29 and 31 years old. But herein lies the problem. What you as a (young) person may think to be true may not actually be…
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