Fundraising Strategy
Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers
Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers As a marketer, would you like to see your organization’s revenue increased? If you answered “yes” then there’s a group of donors you can’t skip engaging– your multi-channel donors, who give both online and offline. Why? They have 3x the value of donors who only give…
Read MoreNeed new, great fundraising ideas?
Need new, great fundraising ideas? A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great…
Read MoreCrisis Communications for Nonprofits in the Digital Age
Crisis Communications for Nonprofits in the Digital Age If you’re like me you might have wondered why at the Annual Business Meeting of the Direct Marketing Association of Washington, our keynote speakers were speaking on crisis communications as opposed to, one might be forgiven for assuming, direct marketing. But, when you dig into the outcomes…
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