Neurofundraising

Donor Love, Loyalty, Brain: how to get donors hooked on your cause. Part II In the first article we looked at how to affect better retention and loyalty we need to nudge or influence the memory of supporters through experiences focused on making the first steps human and authentic. According to Kahneman, our memory works…

Donor Love, Loyalty, Brain: how to get donors hooked to your cause – Part 1 Loyalty in general, in marketing and fundraising, has been a purely transactional behavior: how many times you come back to my shop or give again to my organization and for how long. Just recently, and based on new neuroscience evidence,…