DMAW Blog
Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day!
Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day! We’ve all heard the idiom “how the sausage is made.” It usually refers to the practical, and often, unpleasant aspects of a process that are usually kept behind the scenes. When it comes to actual sausage… you’re right, I don’t want to…
Read MoreDefending Democracy with a Grassroots Approach: DMAW MAXI 2023 Big Idea Award Winner
Defending Democracy with a Grassroots Approach: DMAW MAXI 2023 Big Idea Award Winner During the election cycle, we knew League of Women Voters supporters needed an opportunity to feel empowered, especially when many Americans felt our democracy was under attack. We needed an idea that would resonate with them, encourage others to vote, and remain…
Read MoreDon’t Skip This Crucial Step in Direct Mail Production
Don’t Skip This Crucial Step in Direct Mail Production Ah, the start of a new campaign! You gather your account team and strategize your message while your data folks mine and segment your donors to choose the best recipients for a robust response. Your creatives burn the midnight oil and produce a compelling, persuasive letter…
Read MoreHarnessing AI Responsibly: A Guide for Nonprofit Leaders
Harnessing AI Responsibly: A Guide for Nonprofit Leaders In a time where AI is becoming more important and influential in shaping all aspects of our lives, the question for nonprofit organizations has shifted from whether to use AI to how it can be used effectively and responsibly. Simply saying ‘no’ to AI is no longer…
Read MoreCritical Conversations: Nonprofit Fundraisers
Critical Conversations: What Keeps Nonprofits Up At Night? As a nonprofit fundraiser, what keeps you up at night? In this video, join fellow fundraisers as they share how they’ve overcome common struggles – from email sends gone wrong and digital ad blunders to missing that critical moment. Gain insights, strategies, and reassurance that you’re not…
Read MoreThoughts: Next in Direct
Thoughts from Next in Direct: Plan for multiple channels I’m a big fan of the NFL. One of the things I’ve learned over the years as a fan, is the way trends return. Setting aside rules changes, team strategies come and go. What’s old is new, and what’s new will eventually be old, and the…
Read MoreDMAW Blog 2024
Your Impact. Your Voice. DMAW Blog 2024 The DMAW blog aims to inform, inspire, and engage the DMAW community. Last year, we covered topics like AI for fundraising, canvassing, legacy giving, postal optimization, and monthly giving. We also captured insights from events such as the Bridge Conference, Multi-Channel Mini-Con, and the Nonprofit Fundraisers Symposium. Don’t…
Read More2023 Best of Direct
2023 Best of Direct by Jade Nguyen Swanson, Director, Client Services, MESG Marketing Before we rang in the new year, industry professionals gathered together to celebrate at the 2023 DMAW and DMAW Educational Foundation Best of Direct Awards Ceremony and Holiday Party! Back by popular demand, Tiffany Neill and Allison Porter hosted the festivities and…
Read MorePlanning for 2024 USPS Promotions and Incentives!
Planning for 2024 USPS Promotions and Incentives! by Leigh Ann Doyle, Senior Specialist of Mail Design and Postal Procedures, PMG With all that goes into planning a successful direct mail package – from strategy, creative, data, production and more – postal promotions should be a part of the planning! Going into 2024, we know that…
Read MoreReflections of the DMAW Multi-Channel Mini-Con
Reflections of the DMAW Multi-Channel Mini-Con by Richard Geiger, Senior Vice President, Data Axle Nonprofit Wow! What an excellent experience and program at the inaugural Multi-Channel Mini-Con. Why? The assembly of forward thinking leadership and strategy sessions mixed with the frank and practical made this a gathering with actionable outcomes. Important to the experience was…
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