Posts by Devin Cooper
The Thing About Premiums – Part I
The Thing About Premiums – Part I What is it about premiums that seems to create such angst and disdain? I’ve seen articles that compare direct mail premiums to crack, that say they are ruining the relationship between non-profits and their donors, basically using unethical practices to trick or coerce donors out of their money.…
Read MoreSustainers, from a different angle.
Sustainers, from a different angle. At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a…
Read MoreIntroducing the YDMAW
Introducing the YDMAW Everyone remembers their first Bridge Conference. Most of us were young, new to the industry, joining an agency or organization at the bottom, and told to head to “some conference” and go mingle. What we all tend to forget is how we actually felt going to our first Bridge. The awkwardness of…
Read MoreUnsure about fundraising in 2022? This data will help.
Unsure about fundraising in 2022? This data will help. Wouldn’t it be great if you could predict the future? Nostradamus gets lots of credit for this, but let’s be real: He simply made vague, cryptic guesses that were later attributed to major events like World War II and the moon landing. Predicting the future, or…
Read MoreMulti-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers
Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers As a marketer, would you like to see your organization’s revenue increased? If you answered “yes” then there’s a group of donors you can’t skip engaging– your multi-channel donors, who give both online and offline. Why? They have 3x the value of donors who only give…
Read MoreJust because it couldn’t be done before doesn’t mean it can’t be done now
Just because it couldn’t be done before doesn’t mean it can’t be done now Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity…
Read MoreAre you ready to take a Sustainer-Forward approach?
Are you ready to take a Sustainer-Forward approach? First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up…
Read MoreNeed new, great fundraising ideas?
Need new, great fundraising ideas? A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great…
Read MoreMastering mid-level starts with meaningful relationships
Mastering mid-level starts with meaningful relationships It may be easy to brush aside your mid-level donor program to focus on the many other things on your plate. After all, mid-level donors only account for roughly 1% of your total donor file. But did you know, within that 1% is a gold mine of opportunity? For…
Read MoreDonor Love, Loyalty, Brain: how to get donors hooked on your cause. Part II
Donor Love, Loyalty, Brain: how to get donors hooked on your cause. Part II In the first article we looked at how to affect better retention and loyalty we need to nudge or influence the memory of supporters through experiences focused on making the first steps human and authentic. According to Kahneman, our memory works…
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