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Navigating the Monthly Giving Unknown

Navigating the Monthly Giving Unknown by Erica O’Brien, Principal & Co-Owner of Fuse Fundraising Group Monthly giving is like space exploration… a few years ago, very few were doing it, but today, everyone is. The reason is clear.  These mighty programs are well-known for their powerful metrics and ROIs. And with growing external disruptors fueling…

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Reignite The Love, Boost The Support

Reignite The Love, Boost The Support Retention of current supporters and reactivation of lapsed ones is always a key goal for any nonprofit organization. Especially since estimates say you can expect 10-30% attrition on your email and phone file every year. You might be tempted to think it’s inevitable that your supporters will stop responding,…

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Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn

Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn by Polly Papsadore, Senior Vice President of Business Strategy, PMG Capturing and using meaningful donor-first data drives future engagement. That’s the key takeaway from last month’s DMAW Lunch & Learn on “The NEW Art & Science of Donor Retention” presented by…

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The Thing About Premiums – Part II

The Thing About Premiums – Part II Part II: Using Premiums to Retain Donors  Ok, so you can get more donors at a nice investment using premiums.  You can even get economies of scale on production, lowering cost per piece because you can find more names to mail.  But now you have a lot of…

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Sip, Socialize, and Speed-Network with YDMAW

Sip, Socialize, and Speed-Network with YDMAW Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge,…

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