Posts by Donna Tschiffely
Reignite The Love, Boost The Support
Reignite The Love, Boost The Support Retention of current supporters and reactivation of lapsed ones is always a key goal for any nonprofit organization. Especially since estimates say you can expect 10-30% attrition on your email and phone file every year. You might be tempted to think it’s inevitable that your supporters will stop responding,…
Read MoreNavigating the Monthly Giving Unknown
Navigating the Monthly Giving Unknown by Erica O’Brien, co-owner of Fuse Fundraising Group Monthly giving is like space exploration….a few years ago, very few were doing it, but today, everyone is. The reason is clear. These mighty programs are well-known for their powerful metrics and ROIs. And with growing external disruptors fueling additional fundraising challenges,…
Read MoreFresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn
Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn by Polly Papsadore, Senior Vice President of Business Strategy, PMG Capturing and using meaningful donor-first data drives future engagement. That’s the key takeaway from last month’s DMAW Lunch & Learn on “The NEW Art & Science of Donor Retention” presented by…
Read MoreThe Thing About Premiums – Part II
The Thing About Premiums – Part II Part II: Using Premiums to Retain Donors Ok, so you can get more donors at a nice investment using premiums. You can even get economies of scale on production, lowering cost per piece because you can find more names to mail. But now you have a lot of…
Read MoreSip, Socialize, and Speed-Network with YDMAW
Sip, Socialize, and Speed-Network with YDMAW Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge,…
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