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National Postal Forum

A funny thing happened on the way to the Forum! In this mad, mad, mad world of Direct Marketing and mailing, I really didn’t know what to expect at the National Postal Forum in Charlotte which was held earlier this summer. A newbie representing the Philadelphia Postal Customer Council Board, I approached attending the conference…

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Legacy Giving Conversion

From Intentions to Action: Unlocking the Path to Legacy Giving Conversion At the upcoming Bridge to Integrated Fundraising & Marketing Conference, I’ll present new research in legacy giving and the real-world impact on our planned giving marketing programs in my session “Legacy Giving – A Slow-Moving Field Speeds Up: New Research on Donor Decision-Making.” For…

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Data Strategy and Relationships

Want the best data strategy? It’s all about relationships. Let me start with a confession: I’ve often been guilty of coming up with creative tests and presenting them to my list brokers, asking them to whip up a universe to match. But this doesn’t use the wealth of skills and expertise they offer! One of…

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AI For Fundraising Is Here… Now What?

Laura Jahn is the Senior Manager of Integrated Marketing at Humane Society International, where she raises funds to help protect abused and neglected animals around the world. She’s also a freelance writer whose combined experience as a consultant and on-staff nonprofit marketer make her uniquely positioned to understand messaging needs from both the nonprofit and…

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Getting Started with Text Messaging: Part II

Getting Started with Text Messaging: Part II   Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More…

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Getting Started with Text Messaging

Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More and more nonprofit organizations and campaigns are realizing…

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The Carrier’s Curse: Questioning, Testing, and Why Everything Plain Is Exciting Again

Raise your hand if you’ve been here: you’re mailing a package with a heartwarming case for support, copy that hits all your marks in two pages or less, all in a gorgeous, full bleed, four-color carrier. The package is great, the message is strong, and your lists are ready to go. You’re so proud of…

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Middle donors and the White House

Are your middle donors suffering from middle child syndrome? Do they feel excluded, ignored, overshadowed by the over-indulged major donors and the high volume, attention-stealing low dollar donors?  Organizations are starting to shine the spotlight on middle donors, and rightly so.  The reality is middle donors account for less than 2% of all donors in…

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Reaching donors when you don’t have an “Aunt Bertha”

I had the pleasure of attending the DMAW Annual Meeting and hearing from keynote speaker Nancy Harhut about how to hack the brains of donors, members, and other humans. It was fascinating! Nancy shared a story about where her interest in fundraising began – at age eight when, incentivized by a banana-seat bike prize, she…

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A mail donor and a digital donor walked into a bar…

If your first reaction to the title above is, “I don’t get it, is that a joke?”, then you likely were not among fortunate, dedicated marketers, who braved the region’s first snow dusting of the season to attend this month’s DMAW Lunch and Learn, “Digital First: Why Translating DM Content Just Won’t Cut It!” While…

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