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Harnessing AI Responsibly: A Guide for Nonprofit Leaders

Harnessing AI Responsibly: A Guide for Nonprofit Leaders In a time where AI is becoming more important and influential in shaping all aspects of our lives, the question for nonprofit organizations has shifted from whether to use AI to how it can be used effectively and responsibly. Simply saying ‘no’ to AI is no longer…

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Critical Conversations: Nonprofit Fundraisers

Critical Conversations: What Keeps Nonprofits Up At Night? As a nonprofit fundraiser, what keeps you up at night? In this video, join fellow fundraisers as they share how they’ve overcome common struggles – from email sends gone wrong and digital ad blunders to missing that critical moment. Gain insights, strategies, and reassurance that you’re not…

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Thoughts: Next in Direct

Thoughts from Next in Direct: Plan for multiple channels I’m a big fan of the NFL. One of the things I’ve learned over the years as a fan, is the way trends return. Setting aside rules changes, team strategies come and go. What’s old is new, and what’s new will eventually be old, and the…

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DMAW Blog 2024

Your Impact. Your Voice. DMAW Blog 2024 The DMAW blog aims to inform, inspire, and engage the DMAW community. Last year, we covered topics like AI for fundraising, canvassing, legacy giving, postal optimization, and monthly giving. We also captured insights from events such as the Bridge Conference, Multi-Channel Mini-Con, and the Nonprofit Fundraisers Symposium. Don’t…

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2023 Best of Direct

2023 Best of Direct by Jade Nguyen Swanson, Director, Client Services, MESG Marketing Before we rang in the new year, industry professionals gathered together to celebrate at the 2023 DMAW and DMAW Educational Foundation Best of Direct Awards Ceremony and Holiday Party! Back by popular demand, Tiffany Neill and Allison Porter hosted the festivities and…

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Planning for 2024 USPS Promotions and Incentives!

Planning for 2024 USPS Promotions and Incentives! by Leigh Ann Doyle, Senior Specialist of Mail Design and Postal Procedures, PMG With all that goes into planning a successful direct mail package – from strategy, creative, data, production and more – postal promotions should be a part of the planning! Going into 2024, we know that…

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Reflections of the DMAW Multi-Channel Mini-Con

Reflections of the DMAW Multi-Channel Mini-Con by Richard Geiger, Senior Vice President, Data Axle Nonprofit Wow! What an excellent experience and program at the inaugural Multi-Channel Mini-Con. Why? The assembly of forward thinking leadership and strategy sessions mixed with the frank and practical made this a gathering with actionable outcomes. Important to the experience was…

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Spotlight on MAXI Awards 2023

Spotlight on MAXI Awards 2023 by Christa Chappel Biffle, Account Manager, Co-op, Lautman Maska Neill & Company What happens when the direct mail stars align, when a successful tried-and-true format, a matching gift, and client collaboration come together? Gold! Summertime is always a difficult fundraising time of the year, but the Summer Meals Campaign has…

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Bridge 2023: Navigating the Digital Horizon

Navigating the Digital Horizon: My Takeaways from the 2023 Bridge Conference   Liv Tupanjanin, Senior Account Executive, Mal Warwick Donordigital Liv Tupanjanin is an Online Senior Account Executive at Mal Warwick Donordigital, specializing in digital fundraising. Find her on LinkedIn here: https://www.linkedin.com/in/livtupanjanin/.   In today’s rapidly evolving world, the intersection of technology and philanthropy has…

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Bridge 2023: Amplifying Nonprofit Fundraising

Bridge 2023: Amplifying Nonprofit Fundraising “Let’s Get Ready to Rumble!” This phrase launched into my mind as I returned to the National Harbor Gaylord Convention Center for a fresh year of Bridge. Thaddeus Bullard, also known as Titus O’Neil in the WWE world, exclaimed this same opening line from the main stage as the surrounding…

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