Programs & Events
Building a Zipper to the Moon
I don’t know about you, but sometimes I find group brainstorming sessions a bit intimidating. I mean, the creative team is there. And they always have the best ideas, right? And yet, here I was, attending a session on brainstorming, led by two top-tier creatives, Prudence Bovee and Steve Fleshman. The tables were set for…
Read MoreNews Flash— Direct Mail and Print Not Dead
Technology isn’t killing direct mail… It’s making it more efficient, cheaper and adding new options to the game. So before you ring the bell to bring out your dead direct mail programs, take a step back, breathe and ask yourself: how can I take advantage of all this? If you missed the DMAW Production Strategies…
Read MoreApplying Digital Tactics to Membership Organizations and Components
With a lengthy to-do list and planning for our large annual governance conference, the thought of missing a full day of work is quite daunting. But the time spent at the DMAW Digital Day Forum was so worthwhile! To my pleasure, I was able to immediately start applying some of the digital tips and tricks…
Read MoreWe entered muggles. We left magicians.
I think it was Dumbledore who once said, “Magic is best taught in the morning.” In truth, I’m not sure he said this. But morning was the perfect time for DMAW to host “Mid-level Magic”—taught by marketing masters Lisa Maska, CFRE and Jillian Leslie of Lautman Maska Neill & Company. Lisa and Jillian opened this…
Read MoreThe Magic Your Organization Needs—June 14th Session on Mid-level Donors
So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best practices. Maybe you’ve incorporated some Planned Giving marketing and a monthly giving push into your thriving direct mail program. You might even have a robust…
Read MoreProduction Strategies Forum
Direct Mail production is complex and ever-evolving. With the introduction of new technologies and techniques, it’s more important than ever to understand the many options and applications available to you. Our Production Strategies Forum on June 19th is designed to guide you in that effort. We have gathered some of the industry’s best and most…
Read MoreYour Guide to Rapid Response: Phases 1, 2, 3
When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase. After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…
Read MoreA 360 ° Approach to Data Strategy, Now Live Streamed
In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year’s theme is a 360° approach to your data strategy. As we all know—whether…
Read MoreDirect Marketing 101: All the Basics You Need to Know
New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…
Read More5 Ideas Beyond Your Biggest P2P Events
You are in for a treat. Mark Becker from Cathexis Partners was asked to do a webinar for all of us at the DMAW. And it came on a perfect day, because it was snowing in DC, and nobody wanted to go into work anyway, so many of us stayed home and took part in…
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