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Planning for 2024 USPS Promotions and Incentives!

Planning for 2024 USPS Promotions and Incentives! by Leigh Ann Doyle, Senior Specialist of Mail Design and Postal Procedures, PMG With all that goes into planning a successful direct mail package – from strategy, creative, data, production and more – postal promotions should be a part of the planning! Going into 2024, we know that…

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Reflections of the DMAW Multi-Channel Mini-Con

Reflections of the DMAW Multi-Channel Mini-Con by Richard Geiger, Senior Vice President, Data Axle Nonprofit Wow! What an excellent experience and program at the inaugural Multi-Channel Mini-Con. Why? The assembly of forward thinking leadership and strategy sessions mixed with the frank and practical made this a gathering with actionable outcomes. Important to the experience was…

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Spotlight on MAXI Awards 2023

Spotlight on MAXI Awards 2023 by Christa Chappel Biffle, Account Manager, Co-op, Lautman Maska Neill & Company What happens when the direct mail stars align, when a successful tried-and-true format, a matching gift, and client collaboration come together? Gold! Summertime is always a difficult fundraising time of the year, but the Summer Meals Campaign has…

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How a Simple Campaign Became a Multi-Channel Success

Let’s Make a Giving Day a Heartwarming Multi-Channel Success Story by Angie MacAlpine, Vice President/Creative Director, TrueSense Marketing If you’ve been in direct marketing fundraising for more than a few years, you’ve seen giving days grow exponentially in popularity. And not just GivingTuesday. Everyone is getting in on the action. Personally, I love the energy,…

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Bridge 2023: Navigating the Digital Horizon

Navigating the Digital Horizon: My Takeaways from the 2023 Bridge Conference   Liv Tupanjanin, Senior Account Executive, Mal Warwick Donordigital Liv Tupanjanin is an Online Senior Account Executive at Mal Warwick Donordigital, specializing in digital fundraising. Find her on LinkedIn here: https://www.linkedin.com/in/livtupanjanin/.   In today’s rapidly evolving world, the intersection of technology and philanthropy has…

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Bridge 2023: Amplifying Nonprofit Fundraising

Bridge 2023: Amplifying Nonprofit Fundraising “Let’s Get Ready to Rumble!” This phrase launched into my mind as I returned to the National Harbor Gaylord Convention Center for a fresh year of Bridge. Thaddeus Bullard, also known as Titus O’Neil in the WWE world, exclaimed this same opening line from the main stage as the surrounding…

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Managing a Successful Canvassing Program

Take your sustainer program to the next level with canvassing In July’s coffee talk, Special Olympics alongside DonorVoice shared how canvassing has helped grow their sustainer program along with tips and tricks to manage a successful canvassing program. One thing to be aware of with canvassing programs is that it can take up to 2…

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National Postal Forum

A funny thing happened on the way to the Forum! In this mad, mad, mad world of Direct Marketing and mailing, I really didn’t know what to expect at the National Postal Forum in Charlotte which was held earlier this summer. A newbie representing the Philadelphia Postal Customer Council Board, I approached attending the conference…

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Legacy Giving Conversion

From Intentions to Action: Unlocking the Path to Legacy Giving Conversion At the upcoming Bridge to Integrated Fundraising & Marketing Conference, I’ll present new research in legacy giving and the real-world impact on our planned giving marketing programs in my session “Legacy Giving – A Slow-Moving Field Speeds Up: New Research on Donor Decision-Making.” For…

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Data Strategy and Relationships

Want the best data strategy? It’s all about relationships. Let me start with a confession: I’ve often been guilty of coming up with creative tests and presenting them to my list brokers, asking them to whip up a universe to match. But this doesn’t use the wealth of skills and expertise they offer! One of…

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