by George Lizama
Nonprofit organizations are already feeling the combined pressure of escalating direct mail costs, falling response rates and the dramatic shrinkage of their donor universe, made up almost entirely of the Depression era and WWII generations.
The difficulty in maintaining dollar donation levels and growing the donor base to offset lost donors will soon turn into a dramatic fall-off that is unparalleled in the modern history of nonprofit fundraising.
Attend the DMAW Senior Level Fundraising Seminar and learn how to survive, and begin growing again, through the development of a new “viable” strategy that addresses…
1) Changing demographics
2) Changing technologies and media
3) The significant rise of competition
This half-day seminar looks at what has fundamentally changed in fundraising … and why. Learn new donor development strategies from some of the most successful fundraising minds in the industry.
Mike Browne, Founder and Managing Partner of Browne Innovation Group, is a recognized entrepreneur and marketing professional and has served on the boards of public, private and not-for-profit organizations.
Jeremy Pietrocini leads Gallup’s Faith/Nonprofit Practice as an Associate Partner. His presentation will address the principles of applied behavioral economics as a way to optimize fundraising performance. He will share how to develop a strategic method to improve organizational productivity and performance.
Michael Rogers, President and Founder of StrategicOne, has consulted and worked directly with commercial and nonprofit organizations over the past 18 years in the areas of database marketing, statistical modeling, market research, analytical CRM and marketing automation.
Where: The Gallup Building, 901 F Street, NW, Washington, DC 20004
When: Friday, November 12th, 8:30am to 1:00pm (a light breakfast and boxed lunch will be served)
For more information, click here. http://bit.ly/bHQnau
George Lizama, CEO/CMO, Production Solutions