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Virtual Acquisition Strategy Forum Virtual Acquisition Strategy Forum Earlier this month, several members of our team had the pleasure of attending the virtual DMAW Acquisition Strategy Forum. The forum was informative for anyone interested in developing multi-channel acquisition and covered all aspects of acquisition strategy, including audience development, creative strategy, analytics, and retention. If you…

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by Gay Bitter I am a self-professed data geek, so Angela Struebing’s presentation on Multichannel Attribution at the August DMAW Lunch and Learn was right up my alley.  Calculators were not provided but there was plenty of math during this great presentation! So, what is multichannel attribution and why does it matter?  This methodology provides…

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