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Integrated Marketing Tactics for Donor Cultivation – A Case Study

By Jim Jacobs There were many key takeaways from DMAW’s February Lunch and Learn, “The Value of Cultivation: an American Farmland Trust (AFT) Case Study.” First, is that the value of effective personalized communication with your donors, as well as showing appreciation, should never be underestimated. In addition, several other successful cultivation strategies and tactics…

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