Posts Tagged ‘design’
Why Designing Direct Mail for Fundraising is Different
Why Designing Direct Mail for Fundraising is Different A Designers Take When you think about graphic designers, you probably picture one of those “creative” types — colorful and slightly different. But, being a designer is more than just “being creative.” It’s really about problem solving. A graphic designer analyzes the situation, and makes decisions about…
Read MoreThe Carrier’s Curse: Questioning, Testing, and Why Everything Plain Is Exciting Again
Raise your hand if you’ve been here: you’re mailing a package with a heartwarming case for support, copy that hits all your marks in two pages or less, all in a gorgeous, full bleed, four-color carrier. The package is great, the message is strong, and your lists are ready to go. You’re so proud of…
Read MoreTen Commandments of Copy & Design Part II
You Still Can’t Risk NOT Reading This! (Continuing on with a quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Among the Commandments according to Tom and Steve is NEVER break a multi-page letter with the end of a sentence. Entice the reader to turn the page and…
Read MoreTen Commandments of Copy & Design Part I
You Can’t Risk NOT Reading This! Did you decide to read on? Good. You’re already on your way to improved fundraising results by just knowing these Ten Commandments. (A quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Commandment Number 1 — It’s Not All About YOU! Sorry.…
Read MoreMy direct mail fantasy, and other myths
I’ve found the perfect direct mail donor. Her name is Gladys, and she gives to everything I send her, 100% of the time. But I’m not sharing her with you guys. She’s mine. When Gladys gets a mailing from me, she does exactly what she’s supposed to do. When she sees my piece of…
Read MoreOyster Folds, Pixie Dust, and Lenticular Motion, Oh My! at the IFIT Forum
If you were in the audience of the 2017 DMAW Innovative Formats Integrated Techniques (IFIT) Forum on March 7th in lovely Arlington, VA, you know what I mean when I exclaim, “What a buffet of ideas!” The presentations kicked off promptly at 9:00 am with introductory remarks from the ‘time captains’ and brilliant co-chairs Shannon…
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