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Need new, great fundraising ideas?

Need new, great fundraising ideas? A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great…

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Delight Your Donors with Handcrafted Direct Mail

Delight Your Donors with Handcrafted Direct Mail When visiting my local McDonald’s I noticed their Café drink menu and decided to order an espresso drink. Americano was my choice and upon placing my order I was met with a confused look from behind the counter. The cashier wasn’t sure they could make that, so I…

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Am I your partner or just the order taker?

Am I your partner or just the order taker? Value, Trust, Partnership….these are the building blocks as a vendor. Direct mail production lead times have tightened up over the years. Current events of all kinds have affected the supply chain. Everyone is trying to do more with less. Now more than ever, it is imperative…

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Why Designing Direct Mail for Fundraising is Different

Why Designing Direct Mail for Fundraising is Different A Designers Take When you think about graphic designers, you probably picture one of those “creative” types — colorful and slightly different. But, being a designer is more than just “being creative.” It’s really about problem solving. A graphic designer analyzes the situation, and makes decisions about…

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#DM101: The Fundamentals of Innovative Marketing

#DM101: The Fundamentals of Innovative Marketing This year, I think I am more excited than I have ever been for DM 101. The event is always energizing, and I love the opportunity to connect with new talent in our industry. After 2020, however, connections like these mean more. I also love the virtual format. Though…

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What’s Old is New Again

What’s Old is New Again How Direct Mail and Email can influence each other as they work together. Let’s look at Direct Mail first. It still has a lot going for it. It demands response – even if only to recycle. It’s familiar to older demographics and can be a novelty to younger ones. And…

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How to slay your mailings – this spooky season and all year round

How to slay your mailings – this spooky season and all year round Want to know the secret to killer creative, this spooky season and all year round? Then look no further than the insights shared in this spook-tacular webinar by three seasoned industry pros. From strategy to creative to the mailhouse, read on to…

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Data Strategy Forum: Forward Looking, Historically Correct

Data Strategy Forum: Forward Looking, Historically Correct Back in 2016, it wasn’t an easy decision to rebrand an event with a history as rich and valued as the DMAW List Bazaar. However, with great challenges comes great opportunity and we knew we had an opportunity to deliver a truly unique event to DMAW’s membership while…

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In Support of Direct Mail

In Support of Direct Mail “Direct mail is outdated! Who responds to mail anymore?” “Direct mail acquisition costs too much.” “Digital is the future of fundraising.” For anyone who has spent time in the direct mail space, these criticisms of direct mail are familiar. To be honest, even I had some of these thoughts before…

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Mail Plans – Are They Really Just for Direct Mail and Do I Really Need One?

No and Yes, according to Jessica Harrington of the Harrington Agency during her recent DMAW webinar. She is also a planner at heart as the detailed webinar revealed. When you take a trip, a GPS-enabled device is a must, but you might also print or download a map. In other words, you bring tools to…

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