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Making History with Monthly Giving

by Stephen Godbout At DMAW’s historic first ever Wake Up and Learn Edvent, Sarah Birnie with the Human Rights Campaign, and Karin Kirchoff of MINDset direct woke everyone up with invaluable insights on building monthly giving campaigns through email and telemarketing. First: Hyperlinks and PowerPoint Don’t Play Well Together, so don’t mix the two. Yes,…

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DMAW EdVent Recap: Post-Election Evening: Big Data = Big Dollars – How Did They Do It?

by Danielle Hart On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America…

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